CONTENT & SOCIAL DEVELOPMENT EXECUTIVE (SENIOR)

CNK Consulting Vietnam; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

CNK Consulting Vietnam is looking for a Senior Executive to lead Content & Social Strategy for the Malaysia market. You will build a scalable content ecosystem, define pillars, and maintain a Malaysia Content Bible to drive attention and engagement across TikTok, Shopee, and websites.

You will coordinate production resources, publish content on multiple platforms, and work with the Performance Marketing team to optimize outcomes.

Qualifications

• Minimum 3 years of experience in Content Marketing or Social Media.
• Proven experience building and managing social media channels.
• Experience working with Influencers and/or Creators.
• Preferred background in Direct-to-Consumer (D2C) Brands, Ecommerce, Sportswear Brands, or Lifestyle Brands.

Responsibilities

• Content & Social Strategy Development (30%)
• Develop the Content Strategy for the Malaysian market.
• Define content pillars for different customer segments.
• Build and maintain the Malaysia Content Bible.
• Research content trends and user behavior across TikTok, Instagram, and Shopee.
• Content Engine Operations (40%)
• Plan weekly content production and distribution.
• Coordinate content resources from: Production Team, Creators, Affiliates, Communities, and User-Generated Content (UGC).
• Manage publishing schedules across TikTok, Instagram, and relevant platforms.
• Ensure content output meets growth objectives.
• Social Performance & Organic Growth Optimization (30%)
• Monitor and evaluate content performance.
• Identify and scale high-performing content formats.
• Optimize social engagement and organic reach.
• Collaborate with the Performance Marketing Team to scale winning content.
• Recommend new content initiatives based on data-driven insights.

Skills

Content Marketing

Social Media

Influencers

Creators

D2C Brands

Job description

Job Description

Content & Social Strategy Development (30%)

Level: Senior Executive

Department: Marketing Malaysia

Reports To: Marketing Country Lead (Malaysia)

Direct Reports: 0–2

Scope: Malaysia Market

I/ Role Purpose

Build and scale a content ecosystem that helps establish [Brand Name] as a widely recognized Performance Lifestyle brand in Malaysia. Transform Communities, Creators, and UGC into a sustainable Content Engine that continuously generates Attention, Engagement, and supports revenue growth across TikTok Shop, Shopee, and Website channels.

II/ Key Responsibilities

• Content & Social Strategy Development (30%)
• Develop the Content Strategy for the Malaysian market.
• Define content pillars for different customer segments.
• Build and maintain the Malaysia Content Bible.
• Research content trends and user behavior across TikTok, Instagram, and Shopee.
• Content Engine Operations (40%)
• Plan weekly content production and distribution.
• Coordinate content resources from: Production Team, Creators, Affiliates, Communities, and User-Generated Content (UGC).
• Manage publishing schedules across TikTok, Instagram, and relevant platforms.
• Ensure content output meets growth objectives.
• Social Performance & Organic Growth Optimization (30%)
• Monitor and evaluate content performance.
• Identify and scale high-performing content formats.
• Optimize social engagement and organic reach.
• Collaborate with the Performance Marketing Team to scale winning content.
• Recommend new content initiatives based on data-driven insights.

Authority & Decision-Making Rights

• Recommend content strategies for the Malaysian market.
• Propose and execute new content experiments.
• Request support from Production and Design teams.
• Evaluate creator-generated content performance.
• Recommend budgets for content production initiatives.

III/ Key KPIs

Content KPIs

• Number of Content Assets Produced per Week
• Number of UGC Content Pieces
• Number of Creator Network Content Pieces
• Content Publishing Rate

Social KPIs

• Organic Reach
• Video Views
• Engagement Rate
• Follower Growth

Growth KPIs

• Winning Content Rate
• Content Contribution Revenue
• Content-Driven Traffic
• Cost per Winning Content

Reporting Requirements

• Weekly Content Performance Report
• Weekly Social Growth Report
• Monthly Content Insights Report
• Monthly Content Direction Recommendations

Experience

IV/ Qualifications

• Minimum 3 years of experience in Content Marketing or Social Media.
• Proven experience building and managing social media channels.
• Experience working with Influencers and/or Creators.
• Preferred background in Direct-to-Consumer (D2C) Brands, Ecommerce, Sportswear Brands, or Lifestyle Brands.

Core Competencies

Consumer Understanding

• Strong understanding of user behavior across social platforms.
• Ability to translate customer insights into compelling content ideas.

Content Strategy

• Ability to develop content pillars and strategic content frameworks.
• Ability to design scalable content systems rather than isolated content pieces.

Trend & Platform Understanding

• Deep understanding of the TikTok ecosystem.
• Strong knowledge of Instagram Reels.
• Understanding of social commerce behavior.

Creative Development

• Ability to write effective creative briefs.
• Strong capability in evaluating content quality.
• Ability to guide visual direction and storytelling.

Data & Optimization

• Analyze content performance and effectiveness.
• Identify winning content formats.
• Make data-driven decisions and recommendations.

Project Management

• Coordinate multiple content resources simultaneously.
• Manage timelines and output quality effectively.

Required Skills

Development