Growth Lead, Digital Marketing - Performance & ROI

Carleton ES; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Job summary

Carleton ES is seeking a Manager of Digital Marketing - Performance & Growth to lead a dedicated team and drive growth across paid media, e-commerce, and SEO. You will own budgets, set strategic direction, and ensure alignment across markets.

The role requires 6–10 years of digital marketing experience, including 2–3 years in a managerial capacity, with strong analytics and cross-functional coordination. Open to Malaysian candidates only.

Qualifications

• Bachelor's Degree in Marketing, Communications, Business, or a related field.

Responsibilities

• Lead a team of three functional leads: Content, Creative & Social; Paid Media, Performance & Acquisition; Analytics & Funnel Reporting.
• Drive performance marketing strategy across paid media campaigns (Meta, Google, TikTok) from planning to reporting.
• Oversee e-commerce storefronts and organic search (SEO, GA4, Search Console) to align paid, owned, and organic channels.
• Manage budget allocation across markets and prioritise initiatives to close digital presence gaps.
• Collaborate with internal stakeholders to translate business priorities into actionable digital marketing plans.
• Track ROI through cost-per-follower, cost-per-engagement, and funnel conversion metrics market by market.

Skills

Paid media

Content & Social

E-commerce

SEO

Marketing analytics

Education

Bachelor's Degree in Marketing/Communications/Business

Job description

Carleton ES is seeking a Manager of Digital Marketing - Performance & Growth to lead a dedicated team and drive growth across paid media, e-commerce, and SEO. You will own budgets, set strategic direction, and ensure alignment across markets.

The role requires 6–10 years of digital marketing experience, including 2–3 years in a managerial capacity, with strong analytics and cross-functional coordination. Open to Malaysian candidates only.