Growth Lead - AI Solutions (Agency Experience Preferred)

TDCX; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Benefits offered by this job

Flexible working arrangements

Direct public transport access

Coaching and mentoring from experts

World-class workspaces

Career development programs

Job summary

TDCX is building a new AI-powered B2B SaaS business and seeks a Growth Lead to shape how we acquire customers, form partnerships, and scale our go-to-market engine. You’ll own demand generation from strategy to execution, launching campaigns and managing partnerships to fuel early growth.

You’ll work directly with the General Manager for AI Solutions and design the foundation for our growth engine, including CRM implementation and performance dashboards, with an initial target of 100+

Qualifications

• 8+ years in B2B SaaS growth, demand generation, or growth marketing.
• Hands-on experience with LinkedIn Ads and other digital acquisition campaigns.
• Strong experience with outbound prospecting tools and multi-touch sales sequences.
• CRM expertise (HubSpot preferred), including automation, reporting, and pipeline management.
• Experience managing agencies or channel partners; digital agency background is a plus.
• Excellent communication skills for ads, outreach, and content.
• Data-driven mindset with analytics to optimize campaigns.
• Builder's mentality; thrives in ambiguity and ownership.

Responsibilities

• Design, launch, and optimize paid acquisition campaigns across digital channels.
• Build scalable outbound programs with modern prospecting sequences.
• Manage agency partnerships and growth partner ecosystem.
• Own CRM workflows, lead journeys, and reporting dashboards.
• Create compelling campaign messages and assets with designers and agencies.
• Monitor pipeline performance, CAC, conversions, and ROI; report insights.

Skills

8+ years B2B SaaS growth

LinkedIn Ads

Outbound prospecting

CRM expertise (HubSpot)

Agency & partner management

Communication skills

Data-driven marketing

Ambiguity to ownership

Tools

HubSpot CRM

Job description

At TDCX, we believe that every career move should propel you forward. Work alongside innovative teams, support the growth of the world’s most forward-thinking brands, and explore what’s possible when human expertise meets technology. Together, we’ll enable the future — starting with yours.

Top reasons to work with TDCX

• Attractive remuneration and great perks
• Comprehensive medical, insurance, and social security coverage
• World-class workspaces
• Engaging activities and recognition programs
• Strong learning and development plans for your career growth
• Positive work culture that enables your future
• Easy-to-access location with direct public transport links
• Flexible working arrangements
• Coaching and mentoring from experts in your field
• Join a global company, winner of hundreds of industry awards

What is your mission?

If you're excited by the pace and ownership of a startup, but want the resources and stability of an established company, this is the opportunity for you.

We're building a new AI powered B2B SaaS business from the ground up, and we're looking for our first Growth Lead to help shape how we acquire customers, build partnerships, and scale our go-to-market engine. This isn't a role where you'll inherit existing processes. You'll help design the foundation and build them.

Working directly with the General Manager for AI Solutions, you'll be expected to have a hands-on approach to define our growth strategy, work with external and internal teams to launch and run digital B2B campaigns, manage agency partnerships, own the CRM ecosystem, and influence key commercial decisions. Your work will directly impact the first launch base of 100+ customers and lay the foundation for future growth.

As our Growth Lead, you'll own demand generation right from strategy through execution.

Growth & Demand Generation

• Design, launch, and optimize paid acquisition campaigns across LinkedIn and other digital channels in collaboration with internal and external partners.
• Build scalable outbound programs using modern prospecting and sequencing platforms.
• Experiment rapidly across channels to identify repeatable growth opportunities.

Agency & Partner Growth

• Lead our relationship with the appointed marketing agency, ensuring regular & consistent high-quality execution and strong campaign performance.
• Build and grow our agency partner ecosystem, from identifying partners to onboarding, enablement, and ongoing relationship management.

CRM & Growth Operations

• Own our CRM, lead capture journeys, nurture workflows, and reporting dashboards.
• Build the operational infrastructure that powers our sales and marketing engine.

Content & Campaign Execution

• Work with partner teams to build compelling campaign messaging, outreach sequences, landing page briefs, case studies and sponsored content like newsletters & articles.
• Work closely with designers and agency partners to deliver high-performing creative assets.

Analytics & Business Performance

• Monitor weekly pipeline performance, customer acquisition cost (CAC), conversion rates, and campaign ROI.
• Present actionable insights and recommendations directly to the General Manager.

Within your first operational phase in 2026, you will have:

• Built and launched our paid and organic demand generation engine.
• Established scalable outbound campaigns targeting B2B decision-makers.
• Signed and activated our first agency partners to drive white-labelled partnerships.
• Implemented a fully operational CRM with automated lead journeys.
• Delivered clear performance dashboards tracking pipeline, CAC, and conversion metrics.
• Helped drive acquisition of our first foundational base of 100+ customers.

Who are we looking for?

You're someone who enjoys building, experimenting, and creating impact. You'll likely have:

• 8+ years of experience in B2B SaaS growth, demand generation, or growth marketing.
• Hands-on experience running LinkedIn Ads and other digital acquisition campaigns.
• Strong experience with outbound prospecting tools and multi-touch sales sequences.
• CRM expertise (HubSpot preferred), including automation, reporting, and pipeline management.
• Experience managing agencies, strategic partners, or channel relationships.
• Past experience working at a digital agency or digital marketing company is preferred.
• Excellent communication skills for ads, outreach, and customer-facing content.
• A data-driven mindset with experience optimizing campaigns using experimentation and analytics.
• A builder's mentality, someone who thrives in ambiguity, takes ownership, and enjoys creating something new rather than maintaining existing processes.

This role is for you if:

• You want startup ownership and growth without startup instability.
• You enjoy building systems, not just running campaigns.
• You like making decisions, testing ideas, and seeing immediate business impact.
• You want your work to directly influence the growth of a new business.

About TDCX

Singapore-headquartered TDCX is a leading global business process outsourcing (BPO) company that provides customer experience (CX) solutions, sales and digital marketing services, and content moderation for clients across various industries. These include digital advertising and social media, e-commerce, fintech, gaming, healthtech, media, technology and, travel and hospitality.

With a focus on helping companies enable the future, TDCX’s smart, scalable approach—driven by innovation and operational precision—positions it as a key partner for companies targeting tangible outcomes. With more than 20,000 employees across 37 locations worldwide, TDCX provides its clients with comprehensive coverage in Asia, Europe and the United States. For more information, please visit www.tdcx.com.