Growth-Driven Product Marketing & Propositions Consultant

AIA Malaysia; Kuala Lumpur; On-site; MYR 54,000 - 90,000; Full time

Job summary

AIA Malaysia is seeking a Product Marketing & Customer Propositions Specialist/Consultant to plan and launch campaigns for Partnership Distribution. You will drive end-to-end product development, coordinate committees, perform market research, and ensure regulatory compliance throughout the product lifecycle.

You will collaborate with actuarial, marketing, and distribution teams, review product documents, and support marketing campaigns.

Qualifications

• Degree in Business Administration, Actuarial or Marketing.
• Minimum 3 years for Specialist / 5 years for Consultant or more years of relevant working experience in marketing, ideally in a high growth business environment.
• Good command of English and Bahasa Malaysia (both written and oral).
• Good presentation and interpersonal skills.
• Possess good problem-solving and analytical skills.

Responsibilities

• Lead end-to-end product development and launch campaigns for Partnership Distribution.
• Coordinate Product Development Committee with stakeholders within set timelines.
• Conduct market research, data analysis, product competitiveness study and collect customer & distributor feedback.
• Lead the ideation process and secure buy-in from Partnership Distribution.
• Coordinate with Public Bank for product approval, including indicative premium with Actuarial and competitor analysis.
• Review product documents (specs, contract, PDS, marketing material).
• Coordinate with system users on product requirements and prepare contract templates; perform UAT.
• Support integrated marketing campaigns and promotions for Partnership Distribution.
• Conduct Train-the-trainer sessions.
• Provide guidance to staff across areas.

Skills

English

Bahasa Malaysia

Education

Degree in Business Administration, Actuarial or Marketing

Job description

AIA Malaysia is seeking a Product Marketing & Customer Propositions Specialist/Consultant to plan and launch campaigns for Partnership Distribution. You will drive end-to-end product development, coordinate committees, perform market research, and ensure regulatory compliance throughout the product lifecycle.

You will collaborate with actuarial, marketing, and distribution teams, review product documents, and support marketing campaigns.