Growth-Driven Marketing Lead for Brand & Digital

C&C Financial Solution; Johor Bahru; On-site; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Attractive salary

Performance incentives

Leadership exposure

Build & lead marketing function

Industry exposure to financial sector

Job summary

C&C Financial Solution is seeking a hands-on Marketing Manager to lead the marketing team and drive measurable growth. This role goes beyond social media and owns our digital marketing function across brand, content strategy, creative direction, performance marketing, lead generation and conversion.

You will develop and optimize campaigns on Meta Ads, Google Ads and other platforms, build content calendars, direct video and design work, and align marketing with sales objectives to boost

Qualifications

• Minimum 4–6 years of relevant experience in Digital Marketing, Performance Marketing, Content Marketing or related fields.
• Proven experience in a Senior, Team Lead or Managerial capacity, with the ability to lead and develop a marketing team.
• Proven hands-on experience managing Meta Ads and lead-generation campaigns.
• Strong understanding of performance marketing, digital funnels and customer acquisition.
• Strong understanding of content creation, short-form video, creative strategy and social media marketing.
• Able to demonstrate measurable campaign results such as CPL, CPA, ROAS, leads, conversions or revenue generated.
• Experience managing advertising budgets and optimising campaign performance.
• Experience in building or growing a brand from the ground up is an advantage.
• Familiar with Meta Business Suite, Ads Manager, Google Ads and relevant analytics tools.
• Familiarity with AI-powered marketing and content creation tools is an advantage.
• Strong leadership, analytical, communication and project management skills.
• Experience in Financial Services, Banking, FinTech, SME Financing, Professional Services or other lead-generation industries is highly preferred.
• Proficiency in Mandarin (spoken and written) is required to effectively engage with Mandarin-speaking clients and target audiences.

Responsibilities

• Develop and execute overall digital marketing strategies aligned with company business objectives.
• Lead, mentor and manage the marketing team, ensuring clear KPIs, responsibilities and deliverables.
• Plan, manage and optimise paid advertising campaigns across Meta Ads, Google Ads and other relevant platforms.
• Develop lead-generation funnels and continuously improve campaign performance, including CPL, CPA, CTR, conversion rate, ROAS and ROI.
• Manage advertising budgets, audience targeting, retargeting, lookalike audiences and creative testing.
• Develop content strategies and content calendars across Facebook, Instagram, TikTok, XiaoHongShu and other relevant platforms, with clear objectives across brand awareness, engagement, lead generation and conversion.
• Lead and provide creative direction for short-form videos, videography, video editing, graphic design and copywriting.
• Strengthen the company's brand positioning, messaging and digital presence across all marketing channels.
• Oversee website content, landing pages and customer journeys, with a focus on improving conversion.
• Coordinate basic SEO and SEM initiatives to improve online visibility and lead generation.
• Monitor campaign and content performance, conduct A/B testing and identify opportunities for continuous improvement.
• Prepare regular marketing KPI and performance reports and present actionable insights to Management.
• Work closely with the Sales team and Management to align marketing activities with lead quality, conversion and revenue objectives.
• Utilise AI and marketing technology to improve content creation, research, creative development and marketing efficiency.

Skills

Digital marketing

Performance marketing

Content marketing

Lead generation

Team leadership

Brand strategy

Campaign optimization

Analytics

Communication

Project management

Mandarin proficiency

Tools

Meta Ads

Google Ads

Meta Business Suite

Ads Manager

SEO/SEM

AI-powered tools

Analytics tools

Job description

C&C Financial Solution is seeking a hands-on Marketing Manager to lead the marketing team and drive measurable growth. This role goes beyond social media and owns our digital marketing function across brand, content strategy, creative direction, performance marketing, lead generation and conversion.

You will develop and optimize campaigns on Meta Ads, Google Ads and other platforms, build content calendars, direct video and design work, and align marketing with sales objectives to boost