Growth Data Science Lead - Digital Marketing Analytics

Grab; Selangor; On-site; MYR 180,000 - 300,000; Full time

Benefits offered by this job

Term Life Insurance

Medical Insurance

GrabFlex benefits

Parental leave

Birthday leave

LASA volunteering leave

Grabber Assistance Programme

Flexible hours

Job summary

Grab is seeking an experienced Manager, Growth Data Science - Digital Marketing to lead advanced measurement and AI-driven analytics for paid marketing. You will collaborate with marketing stakeholders and cross‑functional teams to design attribution models, MMM, and geo-lift studies while building scalable data pipelines and dashboards.

You will guide a team of analysts and data scientists, drive end-to-end measurement initiatives, and leverage AI tools to automate insights and reporting,

Qualifications

• 5+ years in data science and analytics, with at least 3+ years focused on paid marketing measurement and operations
• Demonstrated expertise in attribution modeling (multi-touch, algorithmic, rule-based)
• Proven experience designing incrementality studies, A/B tests, and holdout analyses for paid campaigns
• Strong background in Media Mix Modeling (MMM) or marketing mix optimization

Responsibilities

• Lead end-to-end paid marketing measurement initiatives and analytics projects
• Design and implement attribution models, MMM, and geo-lift studies to quantify campaign impact
• Develop and maintain data pipelines and dashboards for marketing performance
• Collaborate with marketing, analytics, product, and data engineering teams
• Mentor junior analysts and data scientists on measurement methodologies and AI-driven analytics

Skills

Paid marketing measurement

Attribution modeling

Incrementality testing

MMM

Geo-lift studies

A/B testing

Python

SQL

Cloud platforms

LLMs / AI tooling

Tools

Pandas

Scikit-learn

Spark

AWS Redshift

Job description

Grab is seeking an experienced Manager, Growth Data Science - Digital Marketing to lead advanced measurement and AI-driven analytics for paid marketing. You will collaborate with marketing stakeholders and cross‑functional teams to design attribution models, MMM, and geo-lift studies while building scalable data pipelines and dashboards.

You will guide a team of analysts and data scientists, drive end-to-end measurement initiatives, and leverage AI tools to automate insights and reporting,