Growth Activation Lead — Onboarding & Experiments

VIPKid; Kuala Lumpur; On-site; MYR 72,000 - 110,000; Full time

Job summary

VIPKid is seeking a Growth Operations professional to optimize the new-user activation journey from download to first AI interaction and trial conversion. You will lead end-to-end activation initiatives, coordinating with Engineering, Design, and Data teams to plan experiments, QA processes, and phased rollouts.

The role emphasizes building a robust experimentation pipeline, analyzing funnels by country, language, and channel, and aligning with product and monetization teams on in-app

Qualifications

• 3+ years of experience in Growth Operations, Product Operations, Activation, Lifecycle, or Growth roles within consumer apps or subscription products.
• Hands-on experience with onboarding, activation, first purchase, free trial, or paywall optimization.
• Ability to translate funnel problems into concrete operational actions and experiment designs.
• Experience with app analytics platforms (Firebase, GA4, Amplitude, Mixpanel) or similar tools.
• Professional working English for collaboration across regional markets.

Responsibilities

• Own the optimization of the new-user activation journey from download to trial conversion.
• Develop monthly growth operation plans across the activation funnel with clear targets and timelines.
• Build and maintain a structured growth experimentation pipeline with hypotheses, control groups, and result analysis.
• Collaborate with Engineering, Design, and Data teams on QA, phased rollouts, and rollback plans.
• Partner with Product Managers to implement in-app configurations and experiments related to paywalls and subscription flows.

Skills

Growth operations

Experiment design

Funnel analysis

Localization coordination

Tools

Firebase

GA4

Amplitude

Mixpanel

Looker

Braze

CleverTap

MoEngage

RevenueCat

Adapty

Superwall

Job description

VIPKid is seeking a Growth Operations professional to optimize the new-user activation journey from download to first AI interaction and trial conversion. You will lead end-to-end activation initiatives, coordinating with Engineering, Design, and Data teams to plan experiments, QA processes, and phased rollouts.

The role emphasizes building a robust experimentation pipeline, analyzing funnels by country, language, and channel, and aligning with product and monetization teams on in-app