Malaysia Digital Growth & Content Lead

Study Group International; Kuala Lumpur; On-site; MYR 150,000 - 210,000; Full time

Job summary

Study Group is seeking a Digital Content & Growth Manager for Malaysia to spearhead a high-impact content strategy that drives brand awareness, demand generation, and growth across digital channels. The role blends content strategy, paid media support, SEO/AI optimization, and performance analytics to deliver measurable marketing outcomes.

Working with Growth, Brand, Product Marketing, and external agencies, you will ensure content is discoverable, aligned with programs, and continuously

Qualifications

• Bachelor’s degree in a relevant field and 6+ years in content/digital marketing or growth.
• Strong copywriting, editing and storytelling skills are essential.
• Experience leading integrated content campaigns across multiple digital channels.
• Knowledge of SEO best practices and content optimization.

Responsibilities

• Develop and execute an integrated cross-channel content strategy aligned with business objectives.
• Manage end-to-end content creation, production, editing and publishing.
• Coordinate content delivery to meet campaign timelines and ensure consistency.
• Create paid advertising assets and support creative testing (A/B).
• Partner on GEO, SEO and AI content roadmap and optimize discoverability.
• Analyze content performance and share insights to inform decisions.

Skills

Content strategy

Copywriting

Editing

Storytelling

Campaign management

SEO basics

AI content

Analytics

Education

Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related discipline

Job description

Study Group is seeking a Digital Content & Growth Manager for Malaysia to spearhead a high-impact content strategy that drives brand awareness, demand generation, and growth across digital channels. The role blends content strategy, paid media support, SEO/AI optimization, and performance analytics to deliver measurable marketing outcomes.

Working with Growth, Brand, Product Marketing, and external agencies, you will ensure content is discoverable, aligned with programs, and continuously