Group Brand Strategy and Insights Lead

TIME dotCom Berhad; Kuala Lumpur; Presencial; MYR 150.000 - 210.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical coverage

Wellness allowance

Employee assistance

Learning & growth

Cash rewards

Descripción de la vacante

TIME dotCom Berhad seeks a senior Brand Strategy leader to shape the Group's strategic direction across its portfolio including Home Internet, B2B, Solar, EV Charging and Cloud. The role partners with Group and OPU leadership to deliver consistent brand experiences and drive differentiation across markets.

You will lead the Group's Research & Insights agenda, manage the Insights Specialist, and translate market intelligence into strategic recommendations that propel cross-OPU growth and value

Formación

• Bachelor’s degree in business management, business studies, marketing, or related field.
• Minimum 5 years in a strategic marketing or related role.
• Experience leading transformation and change.

Responsabilidades

• Lead the development and evolution of the Group Brand Strategy across Home Internet, B2B, Solar, EV Charging and Cloud.
• Oversee Research & Insights agenda; manage the Insights Specialist.
• Provide strategic input to OPUs and ensure alignment with Group Brand principles.
• Identify cross-OPU synergies and translate insights into strategic opportunities.

Conocimientos

Strategic marketing

Brand strategy

Research & insights

Cross-functional leadership

Digital marketing tech

Analytical thinking

Educación

Bachelor’s degree in business/marketing

Descripción del empleo

This role will lead the development and evolution of the Group Brand Strategy, using customer, market and competitive insights to shape the Group's strategic brand direction across its portfolio of OPUs, including Home Internet, B2B, Solar, EV Charging and Cloud.

The role acts as a strategic partner to Group and OPU leadership, providing insight, strategic direction and constructive challenge to help ensure OPU strategies are aligned with the Group Brand and deliver a consistent and coherent Group Brand experience, while allowing for relevant OPU differentiation.

The role also leads the Group's Research & Insights agenda and manages the Research & Insights Specialist.

Group Brand Strategy

• Develop and evolve the Group Brand strategy, positioning, proposition and architecture.
• Establish clear brand principles to ensure consistency of the Group Brand across all OPUs and customer touchpoints.
• Guide how the Group Brand is applied across the diverse OPU portfolio while allowing appropriate market and customer differentiation.
• Ensure the Group Brand remains relevant as the Group expands into new categories and markets.

Research & Insights

• Lead the Group's customer, market, competitor and brand insights agenda.
• Identify key strategic research requirements and translate them into clear research briefs.
• Source and manage appropriate research agencies for ongoing and ad-hoc research programmes.
• Manage agency relationships, briefs, research projects and delivery of actionable insights.
• Translate research and market intelligence into strategic recommendations and opportunities.

OPU Strategic Influence

• Partner with OPU leadership and marketing teams across Home Internet, B2B, Solar, EV Charging and Cloud.
• Provide strategic input and constructive challenge to OPU brand, customer and marketing strategies.
• Ensure OPU strategies are aligned with Group Brand principles and contribute to a consistent overall Group Brand.
• Identify opportunities for cross-OPU synergies and value creation.
• Bring customer, market and brand perspectives into Group and OPU strategic discussions.

Strategic Foresight & Brand Effectiveness

• Identify emerging customer, market, technology and competitive trends and their implications for the Group.
• Identify potential opportunities for new propositions, categories and cross-OPU initiatives.
• Monitor Group Brand health, consistency and effectiveness through appropriate KPIs and research.

To be considered, you’ll need:

• Education: Bachelor’s degree in business management, business studies, marketing, or any related field.
• Experience:
  • Minimum 5 years in a strategic marketing or related role.
  • Demonstrated track record of leading transformation and change.
  • Track record of driving measurable sales growth through a Direct channel (website + inside sales) of physical products or services, as part of a sales organization.
  • Hands-on knowledge of marketing techniques and methods and ability to craft a comprehensive marketing strategy.
  • Ability to benchmark online acquisition of consumer products (traffic funnel statistics, cost).
  • Understanding of a modern digital marketing technology stack and track record of setting it up from very limited base.
  • Ability to do basic mental math.

Our Commitment to YouAt Time, we believe great work deserves great support. Here’s what you can look forward to when you join us:

• Comprehensive medical coveragefor you and your immediate family, including outpatient care, hospitalisation, dental and optical benefits.
• Wellness supportwith an annual spending account for health-related needs, alternative treatments, or even paid-up premiums for personal insurance.
• Employee assistanceduring life’s big moments, from celebrations to times of bereavement.
• Learning & growth opportunitiesthrough dedicated time for learning, access to LinkedIn Learning and rewards for upskilling.
• Cash rewardsfor recognised certifications and full reimbursement for up to two approved professional memberships each year.

*Only shortlisted candidates will be notified.

TIME dotCom, based in Shah Alam, is a telecommunications provider specializing in connectivity, data center, cloud, and managed services. We offer Malaysia's fastest 100% pure fiber broadband, supported by our nationwide Cross Peninsular Cable System, with investments in international submarine cable systems for global reach. We provide secure, carrier-neutral data centers and serve as a gateway for international businesses to Southeast Asia.

TIME dotCom is driven by a two-decade commitment to connecting Malaysians and the world, offering innovative solutions and maintaining transparency. Our mission is to be the best-in-class telecommunications provider in Malaysia and beyond.