Group Brand Strategy and Insights Lead

TIME dotCom Berhad; Selangor; On-site; MYR 180,000 - 240,000; Full time

Benefits offered by this job

Comprehensive medical coverage

Wellness account for health needs

Employee assistance

Job summary

TIME dotCom Berhad seeks a senior leader to drive the Group Brand Strategy across its OPUs including Home Internet, B2B, Solar, EV Charging and Cloud.

The role partners with Group and OPU leadership, translating customer, market and competitive insights into a coherent brand direction and cross-OPU synergies, while managing the Research & Insights agenda and team.

Qualifications

• Bachelor’s degree in business management, business studies, marketing, or any related field.
• Minimum 5 years in a strategic marketing or related role.
• Demonstrated track record of leading transformation and change.
• Track record of driving measurable sales growth through a Direct channel (website + inside sales) of physical products or services, as part of a sales organization.
• Hands‑on knowledge of marketing techniques and methods and ability to craft a comprehensive marketing strategy.
• Ability to benchmark online acquisition of consumer products (traffic funnel statistics, cost).
• Understanding of a modern digital marketing technology stack and track record of setting it up from very limited base.
• Ability to do basic mental math.

Responsibilities

• Develop and evolve the Group Brand strategy, positioning, proposition and architecture.

Skills

Strategic marketing

Brand strategy

Leadership

Market research

Digital marketing stack

Analytics

Mental math

Education

Bachelor's degree in business/marketing

Job description

This role will lead the development and evolution of the Group Brand Strategy, using customer, market and competitive insights to shape the Group's strategic brand direction across its portfolio of OPUs, including Home Internet, B2B, Solar, EV Charging and Cloud.

The role acts as a strategic partner to Group and OPU leadership, providing insight, strategic direction and constructive challenge to help ensure OPU strategies are aligned with the Group Brand and deliver a consistent and coherent Group Brand experience, while allowing for relevant OPU differentiation.

The role also leads the Group's Research & Insights agenda and manages the Research & Insights Specialist.

Group Brand Strategy

• Develop and evolve the Group Brand strategy, positioning, proposition and architecture.
• Establish clear brand principles to ensure consistency of the Group Brand across all OPUs and customer touchpoints.
• Guide how the Group Brand is applied across the diverse OPU portfolio while allowing appropriate market and customer differentiation.
• Ensure the Group Brand remains relevant as the Group expands into new categories and markets.

Research & Insights

• Lead the Group's customer, market, competitor and brand insights agenda.
• Identify key strategic research requirements and translate them into clear research briefs.
• Source and manage appropriate research agencies for ongoing and ad-hoc research programmes.
• Manage agency relationships, briefs, research projects and delivery of actionable insights.
• Translate research and market intelligence into strategic recommendations and opportunities.

OPU Strategic Influence

• Partner with OPU leadership and marketing teams across Home Internet, B2B, Solar, EV Charging and Cloud.
• Provide strategic input and constructive challenge to OPU brand, customer and marketing strategies.
• Ensure OPU strategies are aligned with Group Brand principles and contribute to a consistent overall Group Brand.
• Identify opportunities for cross-OPU synergies and value creation.
• Bring customer, market and brand perspectives into Group and OPU strategic discussions.

Strategic Foresight & Brand Effectiveness

• Identify emerging customer, market, technology and competitive trends and their implications for the Group.
• Identify potential opportunities for new propositions, categories and cross-OPU initiatives.
• Monitor Group Brand health, consistency and effectiveness through appropriate KPIs and research.

To be considered, you’ll need:

• Education: Bachelor’s degree in business management, business studies, marketing, or any related field.
• Experience:
  • Minimum 5 years in a strategic marketing or related role.
  • Demonstrated track record of leading transformation and change.
  • Track record of driving measurable sales growth through a Direct channel (website + inside sales) of physical products or services, as part of a sales organization.
  • Hands‑on knowledge of marketing techniques and methods and ability to craft a comprehensive marketing strategy.
  • Ability to benchmark online acquisition of consumer products (traffic funnel statistics, cost).
  • Understanding of a modern digital marketing technology stack and track record of setting it up from very limited base.
  • Ability to do basic mental math.

Our Commitment to You

At Time, we believe great work deserves great support. Here’s what you can look forward to when you join us:

• Comprehensive medical coverage for you and your immediate family, including outpatient care, hospitalisation, dental and optical benefits.
• Wellness support with an annual spending account for health‑related needs, alternative treatments, or even paid‑up premiums for personal insurance.
• Employee assistance during life’s big moments, from celebrations to times of bereavement.
• Learning & growth opportunities through dedicated time for learning, access to LinkedIn Learning and rewards for upskilling.
• Cash rewards for recognised certifications and full reimbursement for up to two approved professional memberships each year.

*Only shortlisted candidates will be notified.