Graphic Communications Leader

Ikano Bank AB; Kuala Lumpur; On-site; MYR 90,000 - 120,000; Full time

Job summary

IKEA Malaysia seeks a Store Communications Lead to drive in-store and digital communication, strengthening brand identity across touchpoints and ensuring a consistent IKEA experience.

You will lead the COM&IN team, plan and implement communication strategies, and collaborate with store functions to support growth and cost efficiency. The role emphasizes leadership, knowledge of home furnishing presentation, and the IKEA Concept to engage customers.

Qualifications

• Knowledge of Home furnishing the IKEA way.
• Knowledge of Range presentation the IKEA way (store media, display techniques, store layout).
• Knowledge of Store communication the IKEA way.
• Knowledge of Life at home in the local market and the outcome of market research, e.g. IKEA Customer, Satisfaction Survey, IKEA Brand Capital.
• Knowledge of trends that influence home furnishing and communication.
• Knowledge of Commercial calendar and store activities. The work method for presenting the IKEA range.
• Knowledge of IKEA mechanical sales system.
• Deep knowledge of The IKEA Concept and IKEA brand objectives.
• Deep knowledge of Knowledge of IKEA visual and verbal identity
• Deep knowledge of leadership capabilities.
• -Computer proficiency i.e. Microsoft Office (Word, Excel, PowerPoint and Outlook), AutoCad

Responsibilities

• Lead and manage in-store and digital communication to strengthen the IKEA identity across touchpoints.
• Plan and implement communication strategies to convey the IKEA concept and enhance range presentation.
• Develop and evaluate communication strategies based on life at home and local market insights.
• Lead the department action plan with store communication initiatives supporting profitability and collaboration with other functions.
• Contribute in the network of store Graphic Communication Leaders and share best practices.

Skills

Leadership

Store communication

Brand guidelines

Visual identity

Microsoft Office

AutoCad

Tools

AutoCad

Job description

The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them.

We operate in Singapore, Malaysia and Thailand - and have an ambitious expansion plan to bring a little bit of Sweden to new markets in the region. We are part of the Ikano Group of companies and the only IKEA franchisee owned by the Kamprad family that founded IKEA.

We also develop, own and operate Shopping Centres that are anchored by IKEA and create walkable communities by including residential, office and other types of real estate in our development plans.

We work towards making sustainability a natural part of our everyday work. We are active in our communities, driving and supporting social initiatives that benefit children, women and the environment.

Job Description

To lead and manage the in-store and digital communication that completes and amplifies the shopping experience and range presentation through IKEA visual and verbal identity thereby contributing to building consumers’ perception of the IKEA brand in the local market as unique and consistent. To lead and develop graphic communication strategically for a consistent brand experience across all touchpoints.

• Lead and challenge the COM&IN team and other functions in the store to strengthen the uniqueness and consistency of the IKEA identity in in-store and digital communication.
• Lead the process of planning and implementing in-store and digital communication to ensure that it conveys the benefits of the IKEA Concept, completes and enhances range presentation by using proven solutions, best practices, guidelines and national directions.
• Develop and evaluate in-store and digital communication strategies that support a convenient shopping experience by using the knowledge about life at home and shopping behaviour in the local market.
• Lead and manage in developing the department action plan with store communication initiatives that are focused on growing the business and support long term profitability and execute agreed plans in close co-operation with other functions.
• Actively contribute in the network of store Graphic Communication Leaders and share proven solutions, best practices and guidelines with the COM&IN team in the store.
• Set clear expectations and standards regarding routines and responsibilities, work together with the COM&IN team and other store functions, act quickly to exploit commercial opportunities and understand the impact of your actions on the financial results.
• Secure high standards for good visual balance and consistency, quality and simplicity, cost-efficiency and sustainability in producing and implementing all in-store and digital communication.
• Secure succession planning by constantly searching for potential candidates. Keep visitors in mind and minimize disruption when working on the shop floor.

Qualifications

• Knowledge of Home furnishing the IKEA way.
• Knowledge of Range presentation the IKEA way (store media, display techniques, store layout).
• Knowledge of Store communication the IKEA way.
• Knowledge of Life at home in the local market and the outcome of market research, e.g. IKEA Customer, Satisfaction Survey, IKEA Brand Capital.
• Knowledge of trends that influence home furnishing and communication.
• Knowledge of Commercial calendar and store activities. The work method for presenting the IKEA range.
• Knowledge of IKEA mechanical sales system.
• Deep knowledge of The IKEA Concept and IKEA brand objectives.
• Deep knowledge of Knowledge of IKEA visual and verbal identity
• Deep knowledge of leadership capabilities
• -Computer proficiency i.e. Microsoft Office (Word, Excel, PowerPoint and Outlook), AutoCad