Brand Experience Lead: In-Store & Digital

Ikano Bank AB; Kuala Lumpur; On-site; MYR 90,000 - 120,000; Full time

Job summary

IKEA Malaysia seeks a Store Communications Lead to drive in-store and digital communication, strengthening brand identity across touchpoints and ensuring a consistent IKEA experience.

You will lead the COM&IN team, plan and implement communication strategies, and collaborate with store functions to support growth and cost efficiency. The role emphasizes leadership, knowledge of home furnishing presentation, and the IKEA Concept to engage customers.

Qualifications

• Knowledge of Home furnishing the IKEA way.
• Knowledge of Range presentation the IKEA way (store media, display techniques, store layout).
• Knowledge of Store communication the IKEA way.
• Knowledge of Life at home in the local market and the outcome of market research, e.g. IKEA Customer, Satisfaction Survey, IKEA Brand Capital.
• Knowledge of trends that influence home furnishing and communication.
• Knowledge of Commercial calendar and store activities. The work method for presenting the IKEA range.
• Knowledge of IKEA mechanical sales system.
• Deep knowledge of The IKEA Concept and IKEA brand objectives.
• Deep knowledge of Knowledge of IKEA visual and verbal identity
• Deep knowledge of leadership capabilities.
• -Computer proficiency i.e. Microsoft Office (Word, Excel, PowerPoint and Outlook), AutoCad

Responsibilities

• Lead and manage in-store and digital communication to strengthen the IKEA identity across touchpoints.
• Plan and implement communication strategies to convey the IKEA concept and enhance range presentation.
• Develop and evaluate communication strategies based on life at home and local market insights.
• Lead the department action plan with store communication initiatives supporting profitability and collaboration with other functions.
• Contribute in the network of store Graphic Communication Leaders and share best practices.

Skills

Leadership

Store communication

Brand guidelines

Visual identity

Microsoft Office

AutoCad

Tools

AutoCad

Job description

IKEA Malaysia seeks a Store Communications Lead to drive in-store and digital communication, strengthening brand identity across touchpoints and ensuring a consistent IKEA experience.

You will lead the COM&IN team, plan and implement communication strategies, and collaborate with store functions to support growth and cost efficiency. The role emphasizes leadership, knowledge of home furnishing presentation, and the IKEA Concept to engage customers.