Global Paid Media Strategist II — B2B Campaigns & Growth

DFMA Donaldson Filtration Malaysia Sdn Bhd; Malaysia; Remote; MYR 180,000 - 240,000; Full time

Job summary

Donaldson Filtration Malaysia Sdn Bhd is seeking a Regional Paid Media Manager to drive paid search and paid social campaigns across APAC. You will own end-to-end strategy, planning, execution, and optimization across Google Ads, Microsoft Advertising, LinkedIn, Meta, and other platforms, tailoring approaches to regional audiences and launches.

You will translate data into clear narratives for marketing and sales leadership, build robust reporting, and collaborate with regional teams to maximize

Qualifications

• 5+ years hands-on experience managing paid search and paid social campaigns.
• Deep platform expertise in Google Ads, Microsoft Advertising, LinkedIn Campaign Manager and Meta Ads Manager.
• Proven ability to manage significant media budgets and deliver against pipeline and revenue KPIs.

Responsibilities

• Develop and execute the regional paid media strategy across Google Ads, Microsoft Advertising, LinkedIn, Meta, Reddit, and OpenAI ads.
• Monitor campaign performance daily, adjusting bids, budgets, targeting, and creative to meet KPIs.
• Build full-funnel campaigns from awareness to lead generation and conversion.
• Lead audience strategy including segmentation, targeting, and retargeting across platforms.
• Design and run A/B tests on creative, copy, bidding strategies, and landing pages to improve performance.
• Partner with regional marketing, sales, and product teams to align campaigns with launches and market-specific needs.
• Establish reporting frameworks and deliver performance insights to senior stakeholders.

Skills

Paid search

Paid social

Google Ads

Microsoft Advertising

LinkedIn Campaign Manager

Meta Ads Manager

Budget management

Data storytelling

Tools

Google Analytics 4

Looker Studio

Job description

Donaldson Filtration Malaysia Sdn Bhd is seeking a Regional Paid Media Manager to drive paid search and paid social campaigns across APAC. You will own end-to-end strategy, planning, execution, and optimization across Google Ads, Microsoft Advertising, LinkedIn, Meta, and other platforms, tailoring approaches to regional audiences and launches.

You will translate data into clear narratives for marketing and sales leadership, build robust reporting, and collaborate with regional teams to maximize