Senior APAC Paid Media Strategist – Remote

Donaldson Company; Kuala Lumpur; Remote; MYR 120,000 - 180,000; Full time

Job summary

Donaldson Company in Malaysia seeks a Paid Media Strategist II – APAC to develop and execute regional paid media strategies across Google Ads, Microsoft Advertising, LinkedIn, Meta, Reddit, and emerging platforms. You will own campaign planning, budgets, targeting, and creative testing.

Collaborating with regional marketing, sales, and product teams, you will align campaigns with launches and priorities, build dashboards, and deliver insights to senior leaders.

Qualifications

• 5+ years of hands-on paid media experience across multiple platforms.
• Strong ability to translate data into actionable marketing decisions.
• Proven track record with large media budgets and B2B campaigns.
• Excellent communication skills for senior stakeholders.

Responsibilities

• Develop and execute APAC paid media strategy across platforms.
• Monitor and optimize campaigns, budgets, bids, and creative.
• Lead audience strategy and cross-functional alignment with sales/marketing.
• Design and run A/B tests and provide regular performance insights.

Skills

Paid media strategy

Google Ads

Microsoft Advertising

LinkedIn Ads

Meta Ads Manager

Campaign optimization

Analytics

Tools

Google Analytics 4

Looker Studio

SEM tools

Job description

Donaldson Company in Malaysia seeks a Paid Media Strategist II – APAC to develop and execute regional paid media strategies across Google Ads, Microsoft Advertising, LinkedIn, Meta, Reddit, and emerging platforms. You will own campaign planning, budgets, targeting, and creative testing.

Collaborating with regional marketing, sales, and product teams, you will align campaigns with launches and priorities, build dashboards, and deliver insights to senior leaders.