Digital Media Strategist

Donaldson Filtration (Malaysia) Sdn. Bhd.; Shah Alam; On-site; MYR 180,000 - 240,000; Full time

Job summary

Donaldson Filtration (Malaysia) Sdn. Bhd. is seeking a regional paid media lead to develop and execute cross-platform strategies across Google Ads, Microsoft Advertising, LinkedIn, Meta, Reddit, and OpenAI ads.

You will optimize bids, budgets, targeting, and creative to hit KPIs and drive the funnel from awareness to lead generation and conversion. The role requires 5+ years managing paid search and paid social, with deep expertise in Google Ads and Microsoft Advertising, plus strong analytics

Qualifications

• 5+ years of hands-on experience managing paid search and paid social campaigns.
• Deep platform expertise in Google Ads and Microsoft Advertising, LinkedIn Campaign Manager and Meta Ads Manager.
• Proven ability to manage significant media budgets and deliver against pipeline and revenue KPIs.
• Excellent communication skills with the ability to translate data into clear narratives for leadership.

Responsibilities

• Develop and execute the regional paid media strategy across multiple platforms.
• Monitor campaign performance daily and adjust bids, budgets, targeting, and creative to meet KPIs.
• Build full-funnel campaigns from awareness to conversion for regional audiences.
• Lead audience strategy including segmentation, targeting, and retargeting.
• Design and run A/B tests on creative, copy, bidding strategies, and landing pages.
• Collaborate with regional marketing, sales, and product teams to align launches and initiatives.
• Establish reporting frameworks and deliver insights to senior stakeholders.
• Stay updated on platform changes and share findings with the team.
• Share best practices and contribute to a global paid media framework.

Skills

Paid media management

Google Ads

Microsoft Ads

LinkedIn Campaigns

Meta Ads Manager

GA4 / Looker Studio

APAC marketing

Tools

Google Ads

Microsoft Advertising

LinkedIn Campaign Manager

Meta Ads Manager

Job description

Develop and execute the regional paid media strategy across Google Ads, Microsoft Advertising, LinkedIn, Meta, Reddit, and newer platforms such as OpenAI ads. Monitor campaign performance daily, adjusting bids, budgets, targeting, and creative to meet KPIs. Build full-funnel campaigns, from awareness to lead generation and conversion, tailored to regional audiences and go-to-market priorities.

Key responsibilities

• Develop and execute the regional paid media strategy across Google Ads, Microsoft Advertising, LinkedIn, Meta, Reddit, and newer platforms such as OpenAI ads
• Monitor campaign performance daily, adjusting bids, budgets, targeting, and creative to meet KPIs
• Build full-funnel campaigns, from awareness to lead generation and conversion, tailored to regional audiences and go-to-market priorities
• Lead audience strategy, including segmentation, targeting, and retargeting across platforms
• Design and run A/B tests on creative, copy, bidding strategies, and landing pages to continuously improve performance
• Partner with regional marketing, sales, and product teams to align campaigns with launches, seasonal initiatives, and market-specific needs
• Help establish reporting frameworks and deliver regular performance insights and recommendations to senior stakeholders
• Stay up to date on competitive activity, platform changes, new features, and paid media trends, and share relevant findings with the team
• Share best practices and help build a consistent paid media framework across the global team

About you

• 5+ years of hands-on experience managing paid search and paid social campaigns
• Deep platform expertise in Google Ads and Microsoft Advertising, LinkedIn Campaign Manager and Meta Ads Manager
• Proven ability to manage significant media budgets and deliver against pipeline and revenue KPIs
• Ability to operate independently, set priorities, and drive projects forward in a global, complex organization
• Excellent communication skills with ability to translate data into clear narratives for marketing and sales leadership
• Strong analytical skills with experience in Google Analytics 4, Looker Studio, or similar reporting and analytics tools
• Direct experience planning and managing paid media for B2B industrial brands (preferred)
• Familiarity with regional digital marketing nuances, audience behaviors, and media landscapes across the APAC region, particularly countries such as Vietnam, India, and Malaysia (preferred)

About us

Donaldson is committed to solving the world's most complex filtration challenges. As an established technology and innovation leader, we are continuously evolving to meet the filtration needs of our changing world. We offer a culture of collaboration and innovation that matters and a chance to learn, effect change, and make meaningful contributions at work and in communities.

Founded in 1915, Donaldson (NYSE: DCI) is a global leader in technology-led filtration products and solutions, serving a broad range of industries and advanced markets. Diverse, skilled employees at more than 140 locations on six continents partner with customers—from small business owners to R&D organizations and the world’s largest OEM brands. Donaldson solves complex filtration challenges through three primary segments: Mobile Solutions, Industrial Solutions and Life Sciences.

Our purpose is advancing filtration for a cleaner world.

Founded in 1915, Donaldson (NYSE: DCI) is a global leader in technology-led filtration products and solutions, serving a broad range of industries and advanced markets. Diverse, skilled employees at more than 140 locations on six continents partner with customers—from small business owners to R&D organizations and the world’s largest OEM brands. Donaldson solves complex filtration challenges through three primary segments: Mobile Solutions, Industrial Solutions and Life Sciences.

Our purpose is advancing filtration for a cleaner world.