General Manager – F&B (Bakery & Café Operations)

Jobstreet Malaysia; Kuala Lumpur; On-site; MYR 200,000 - 340,000; Full time

Job summary

Jora Malaysia is seeking a General Manager to own end-to-end bakery and café performance. You will manage daily operations, drive strategy, and ensure alignment with overseas Principal and R&D teams while upholding halal standards.

The role requires hands-on leadership, strong commercial acumen, and people management in a halal-certified environment. Travel to oversee outlets and coordinate with international partners is expected.

Qualifications

• Bachelor's degree in Business Administration, Hospitality Management, Food Science, or a related field.
• 10+ years of experience in F&B operations with at least 3 years in a General Manager or senior leadership role.
• Proven track record in bakery, café, QSR or retail F&B operations with full P&L ownership.
• Halal-certified operations experience or familiarity with halal standards is highly preferred.
• Experience working with overseas HQs, principals, or R&D across time zones.
• Strong financial acumen, including budgeting, forecasting and cost control.
• Excellent communication and stakeholder management skills.

Responsibilities

• Define and execute the overall business strategy across operations, retail, and growth functions.
• Coordinate rollout of new products, recipes, or SOP updates with R&D, ensuring halal compliance.
• Own full P&L accountability and drive profit through cost control and staff management.
• Oversee day-to-day bakery and café operations and maintain SOPs across outlets.
• Plan in-store brand activations and grow corporate catering as a revenue stream.
• Lead cross-functional initiatives and coordinate with overseas principals.

Skills

P&L ownership

Staff management

Operational leadership

Communication

Stakeholder management

Cost control

Strategic planning

Business expansion

Cross-cultural coordination

Education

Bachelor's degree in Business Administration, Hospitality Management, Food Science, or related field

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

The General Manager will own end-to-end performance of the bakery and café business, from daily operations to long-term strategy, with full accountability for P&L, brand growth, and market expansion. This role also serves as the key liaison with the overseas Principal and Research and Development teams, ensuring alignment on product, standards, and business direction. This is a hands‑on leadership role requiring a balance of operational rigor, commercial acumen, and people management, within a halal‑certified business environment.

KEY RESPONSIBILITIES:

Strategy & Business Planning

Define and execute the overall business strategy, translating it into actionable goals across operations, retail, and growth functions

Identify expansion opportunities and build new business relationships to support market growth

Develop the strategic roadmap by evaluating technological, financial, and market opportunities, and present recommendations to leadership

Overseas Principal & Research and Development (R&D) Coordination

Serve as the primary point of contact with overseas Principal and R&D teams, ensuring smooth communication across time zones

Align local operations with brand/product standards, guidelines, and new product development set by Principal/ R&D

Coordinate rollout of new products, recipes, or SOP updates from Research and Development into local market execution, ensuring compliance with halal requirements

Provide market feedback (consumer trends, sales performance, local preferences) to inform Principal/ R&D decisions

Financial & Performance Management

Own full P&L accountability, driving profit contribution through effective cost control, staff management and achievement of business objectives

Set sales and profit targets aligned to business expansion plans, factoring in market and economic conditions

Develop, implement, and monitor budgets and resource allocation plans

Analyze cost, operational, and sales data to track progress against goals and forecasts

Prepare and present performance reports with clear recommendations to improve revenue

Operations Management

Oversee day‑to‑day operations across bakery and café outlets, setting weekly performance goals and ensuring execution

Review sales planning and operational requirements, including outsourcing needs to support new market development

Maintain and enforce SOPs and organizational standards across all outlets, in line with Principal/ R&D guidelines

Ensure ongoing compliance with halal certification requirements across sourcing, production, and outlet operations, including liaison with relevant certification bodies (e.g., JAKIM or equivalent)

Manage hiring, training, and performance of retail and operations staff

Establish and enforce policies that support consistent, high‑quality operations

Maintain clear, responsive communication with employees at all levels and external stakeholders/partners

Ensure staff are trained on halal handling practices and standards relevant to their roles

Brand & Marketing Execution

Plan and execute in‑store brand activations to drive footfall, engagement, and sales

Identify and manage brand collaborations and partnerships to expand reach and relevance, ensuring alignment with halal brand positioning

Develop and grow the corporate catering channel as a revenue stream, including client acquisition and account management

Ensure all in‑store and offline marketing activities are consistent with brand guidelines set by Principal

Team Contribution

Support broader business goals by contributing to cross‑functional initiatives as needed

REQUIREMENTS & QUALIFICATIONS

Bachelor's degree in Business Administration, Hospitality Management, Food Science, or a related field

Minimum 10 years of experience in F&B operations, with at least 3 years in a General Manager or senior leadership role

Proven track record in bakery, café, QSR or retail F&B operations, including full P&L ownership

Prior experience operating within a halal‑certified business is highly preferred; familiarity with halal certification processes and standards is an advantage

Experience working with overseas headquarters, principals, or Research and Development teams across different time zones and cultures

Strong background in retail operations, including multi‑outlet management and staff supervision

Demonstrated experience in business expansion, new market development or franchise/outlet scaling

Hands‑on experience with in‑store marketing activation, brand collaborations or corporate catering/B2B sales is highly preferred

Strong financial acumen, including budgeting, forecasting and cost control

Excellent communication and stakeholder management skills, comfortable presenting to senior leadership and external partners

Proficiency in English required; additional language skills an advantage for overseas coordination

Willingness to travel occasionally for outlet visits, supplier meetings or overseas coordination as needed