GENERAL MANAGER - BUSINESS OPERATIONS & STRATEGY

SS Trend Trading; Parit Buntar; On-site; MYR 180,000 - 300,000; Full time

Job summary

TrendMalayaa (SS Trend Trading) is seeking a General Manager – Business Operations & Strategy to lead and integrate company-wide functions across HQ and multiple branches. The role focuses on developing strategic plans, optimizing operations, and driving growth in a growing Malaysian retail business.

You will oversee Sales, Marketing, HR, Finance, Purchasing and Repair teams, ensuring SOPs are followed and data-driven decisions are made to improve profitability and efficiency.

Qualifications

• Minimum 5–6 years of senior management experience.
• Experience managing multi-branch retail operations.
• Strong understanding of P&L, budgeting and cost controls.
• Proven ability to lead cross-functional teams.
• Excellent analytical and decision-making skills.

Responsibilities

• Develop and execute business strategies in collaboration with the MD.
• Oversee operations across HQ and branches to ensure efficiency.
• Monitor sales, profitability, and performance metrics.
• Plan branch expansion and feasibility studies.
• Strengthen SOPs, inventory control and internal controls.
• Lead Heads of Department and senior management meetings.

Skills

Leadership

Strategic thinking

Data-driven decision making

People management

Communication skills

Education

Bachelor’s Degree in Business Administration/Management/Finance/Accounting/Operations Management

MBA (preferred)

Tools

Microsoft Excel

ERP / Reporting tools

Business systems

Job description

GENERAL MANAGER - BUSINESS OPERATIONS & STRATEGY

TrendMalayaa (SS Trend Trading) is a growing Malaysian retail company specialising in smartphones, accessories and repair services, with multiple branches across Malaysia.

As the company continues to expand, we are looking for an experienced and strategic General Manager – Business Operations & Strategy to oversee overall business performance, strengthen operational efficiency and support the company’s long-term growth.

Job Responsibilities

Business Strategy & Planning

Work closely with the Managing Director to develop and execute business strategies.

Translate company goals into clear action plans for all departments and branches.

Prepare annual business plans, targets and growth initiatives.

Identify new business opportunities and areas for improvement.

Support long-term expansion and business development planning.

Overall Business Operations

Oversee overall business operations across HQ and all branches.

Ensure departments and branches operate efficiently and according to company standards.

Monitor daily, weekly and monthly business performance.

Identify operational weaknesses and implement corrective action.

Ensure smooth coordination between Operations, Sales, Marketing, HR, Finance, Purchasing and Repair teams.

Sales, Profitability & Business Performance

Monitor company and branch sales performance.

Review revenue, gross profit, operating expenses and overall profitability.

Identify underperforming branches or departments and develop improvement plans.

Work with management teams to achieve sales and profit targets.

Support management with data-driven business decisions.

Branch Performance & Expansion

Monitor the overall performance of all branches.

Review branch profitability, manpower, sales, stock and operating expenses.

Support planning and feasibility studies for new branch openings.

Coordinate new branch setup with relevant departments.

Recommend improvements, restructuring or corrective action for underperforming branches.

Operational Excellence & SOP

Develop, review and strengthen company SOPs and operating processes.

Ensure consistent implementation of SOPs across all branches.

Improve operational efficiency, productivity and internal controls.

Identify workflow issues and reduce unnecessary operational costs.

Ensure company processes can support future business expansion.

Inventory & Stock Management Oversight

Monitor overall stock availability and inventory performance.

Review stock turnover, aging stock and slow-moving inventory.

Work closely with Operations and Purchasing teams on stock planning.

Ensure sufficient stock availability while controlling excess inventory.

Review major stock discrepancies and operational issues related to inventory.

Leadership & Team Management

Lead and coordinate Heads of Department and senior management team.

Set clear targets, expectations and accountability for each department.

Conduct regular management and business performance meetings.

Monitor department performance and follow up on agreed action plans.

Support the development of managers and future company leaders.

Work closely with Accounts and Finance teams to monitor financial performance.

Review branch and company profitability.

Monitor operating expenses and cost efficiency.

Participate in budgeting and financial planning.

Ensure business decisions consider both operational and financial impact.

Customer Experience & Service Standards

Monitor customer service performance across branches.

Ensure customer complaints and major service issues are properly addressed.

Work with relevant departments to improve customer experience.

Monitor customer feedback and identify recurring operational problems.

Strengthen service standards across the company.

Performance Management & Reporting

Establish and monitor business and departmental KPIs.

Prepare regular business performance reports for the Managing Director.

Track progress against sales, profit, operational and strategic targets.

Identify risks, issues and opportunities that require management attention.

Ensure agreed action plans are completed within the required timeline.

Process Improvement & Systems

Identify opportunities to improve business systems and workflows.

Support digitalisation and automation of operational processes.

Improve reporting systems and management dashboards.

Ensure accurate data is available for business decision-making.

Continuously improve company efficiency and scalability.

Requirements

We are looking for someone who:

Possesses a Bachelor’s Degree in Business Administration, Management, Finance, Accounting, Operations Management or related field.

MBA or relevant professional qualification will be an added advantage.

Has at least 5–6 years of relevant management experience.

Has strong experience in business operations, strategy and team leadership.

Experience managing a multi-branch retail business is highly preferred.

Has strong understanding of P&L, budgeting, cost control and business profitability.

Has proven experience managing managers, department heads or large teams.

Strong analytical, problem-solving and decision-making skills.

Able to work independently and make sound business decisions.

Strong leadership, communication and people-management skills.

Able to manage multiple departments and priorities simultaneously.

Proficient in Microsoft Excel, reporting tools and business systems.

Experience in the retail, consumer electronics or multi-outlet business will be an advantage.

What You'll Gain

Opportunity to lead operations and strategy for a growing Malaysian multi-branch retail company.

Direct involvement in company expansion and long-term business planning.

Exposure to overall company performance, operations, finance and management.

Opportunity to work closely with the Managing Director and senior leadership team.

Opportunity to build and improve company systems, SOPs and management structure.

Performance-based career growth and incentives.

Training and professional development opportunities.

Why Join TrendMalayaa?

At TrendMalayaa, we believe sustainable growth requires strong leadership, efficient operations and clear business direction.

We are looking for a General Manager who can see the bigger picture, turn management direction into action and ensure every department and branch moves towards the same business goals.

If you are a strong leader with proven experience in business operations, strategy and multi-branch management, we would love to hear from you.