Gaming Planning & Partnership Manager

realme; Selangor; On-site; MYR 90,000 - 130,000; Full time

Job summary

realme Malaysia seeks a Gaming Planning & Partnership Manager to build and manage the gaming ecosystem, drive campaigns from concept to execution, and develop strategic gaming partnerships across mobile gaming, esports teams, communities and streamer creators.

You will collaborate with branding, sales and local operations to orchestrate resources, negotiate activations, and measure KPIs to maximize impact in the Southeast Asia market.

Qualifications

• Bachelor's degree or above is required.
• 3+ years of experience in mobile gaming planning, gaming operations, esports, gaming marketing or related fields.
• Experience in Malaysia's mobile gaming ecosystem is highly preferred.

Responsibilities

• Deep dive into Malaysia's mobile gaming market, esports teams, gaming communities and streamer ecosystem.
• Build and manage realme Malaysia's gaming resource pool, identifying high-potential game developers, esports teams, KOLs and streamers.
• Evaluate, negotiate and secure gaming partnerships and resources to support realme's business objectives.
• Independently develop gaming activation plans covering gaming resource campaigns, new product launch activities, esports / gaming events, gamer engagement and user operations, and streamer / KOL collaborations.
• Develop practical execution plans, timelines, budgets and KPIs.
• Own the full project lifecycle from planning to execution and post-campaign review.
• Work closely with Local Operations, Sales/Channel and Marketing teams to coordinate resources and launch campaigns smoothly.
• Track project progress, manage timelines and budgets, and solve execution issues quickly.
• Build and maintain strong relationships with game publishers, developers, channel partners, esports teams and gaming creators.
• Negotiate gaming-resource partnerships, co-marketing campaigns and joint activations.

Skills

Mobile gaming planning

Gaming operations

Esports

Gaming marketing

Campaign planning

Education

Bachelor's degree or above

Tools

PowerPoint

Excel

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Gaming Planning & Partnership Manager role based in realme Malaysia within the Branding department. You will build and manage realme Malaysia's gaming ecosystem, create exciting gaming campaigns, drive projects from idea to execution, and develop strategic gaming partnerships across the mobile gaming market, esports teams, gaming communities and streamer ecosystem.

Key responsibilities

• Deep dive into Malaysia's mobile gaming market, esports teams, gaming communities and streamer ecosystem
• Build and manage realme Malaysia's gaming resource pool, identifying high-potential game developers, esports teams, KOLs and streamers
• Evaluate, negotiate and secure gaming partnerships and resources to support realme's business objectives
• Independently develop gaming activation plans covering gaming resource campaigns, new product launch activities, esports / gaming events, gamer engagement and user operations, and streamer / KOL collaborations
• Develop practical execution plans, timelines, budgets and KPIs
• Own the full project lifecycle from planning to execution and post-campaign review
• Work closely with Local Operations, Sales/Channel and Marketing teams to coordinate resources and launch campaigns smoothly
• Track project progress, manage timelines and budgets, and solve execution issues quickly
• Build and maintain strong relationships with game publishers, developers, channel partners, esports teams and gaming creators
• Negotiate gaming-resource partnerships, co-marketing campaigns and joint activations

About you

• Bachelor's degree or above
• 3+ years of experience in mobile gaming planning, gaming operations, esports, gaming marketing or related fields
• Experience in the Malaysia mobile gaming ecosystem is highly preferred
• Experience working with smartphone brands / consumer electronics companies / gaming brands in Southeast Asia
• Strong understanding of Malaysia's gaming landscape, including popular mobile games, gamer behaviour, esports and gaming communities
• Able to independently develop campaign proposals, execution plans, budgets and KPIs, and drive projects from concept to completion
• Fluent in English, Bahasa Malaysia and Chinese, with strong communication and negotiation skills
• Genuine mobile gaming enthusiast who understands game mechanics, monetisation models, player communities and gaming trends
• Strong business sense and partnership-development skills
• Proficient in PowerPoint, Excel and other Microsoft Office tools