Franchise Operations Executive

YIFU CATERING MANAGEMENT Sdn Bhd; Kuala Lumpur; On-site; MYR 60,000 - 120,000; Full time

Job summary

Jora Malaysia is seeking a Franchise Management & Relationship lead to oversee franchisee relationships, provide operational guidance, and ensure brand standards across stores. You will monitor performance, support new openings, and drive training and marketing initiatives to grow the business.

The role requires travel to franchise locations and strong communication with internal teams to deliver consistent store performance and customer experience.

Qualifications

• Experience in F&B franchise management or multi-outlet operations.
• Strong communication and interpersonal skills.
• Ability to analyse store performance and implement improvements.

Responsibilities

• Manage and maintain strong relationships with franchisees and act as primary contact.
• Provide operational guidance to ensure brand standards, SOPs and business requirements.
• Monitor performance, follow up on issues, and develop improvement plans.
• Support new store openings including pre-opening prep, training and launches.
• Provide training, marketing support, and business development guidance to franchisees.

Skills

Franchise management

Franchise operations

Relationship management

Staff training

Sales analysis

Multi-outlet operations

Communication

Travel readiness

Education

Bachelor’s degree (relevant field)

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

(1) Franchisee Management & Relationship Management

Manage and maintain strong working relationships with the Company's franchisees, serving as the key point of contact between the Company and franchise partners.

Provide ongoing operational guidance and support to franchisees to ensure their stores are operated in accordance with the Company's brand standards, SOPs and business requirements.

Understand the operational challenges faced by franchisees and coordinate with relevant departments to provide timely solutions and support.

Monitor franchisee performance and follow up on operational issues, improvement plans and agreed action items.

Conduct regular communication and meetings with franchisees to understand their business needs, feedback and concerns.

(2) Franchise Store Operations & Performance Management

Oversee the overall operational performance of assigned franchised stores and ensure franchisees comply with the Company's standards for product quality, service, hygiene and store operations (QSC).

Conduct regular store visits and operational audits to assess compliance and identify areas for improvement.

Analyse store sales and operational performance, identify key issues, and work with franchisees to develop and implement improvement plans.

Guide franchisees in improving store sales performance, average spending per customer, customer satisfaction and repeat purchase rates.

Monitor key operational indicators, including sales performance, product quality, product wastage, customer experience and overall store efficiency.

Prepare regular operational reports and provide management with updates on franchisee and store performance.

(3) New Store Opening & Franchisee Support

Support franchisees throughout the new store opening process, including pre-opening preparation, operational setup, staff training and launch activities.

Guide franchisees on store setup, operational procedures, product standards, manpower planning and other pre-opening requirements.

Ensure newly opened franchised stores comply with the Company's operational and brand standards.

Continue to follow up with franchisees after store opening to ensure a smooth transition into daily operations.

(4) Training, Marketing & Business Development Support

Provide standardized operational training and guidance to franchisees and their store teams.

Assist franchisees in implementing Company-wide marketing campaigns, promotional activities and brand initiatives.

Provide guidance on sales analysis, local marketing activities and operational strategies to improve store performance.

Conduct competitor research and market analysis to identify opportunities for franchisees to improve their business performance and drive business growth.

Work closely with the headquarters and relevant departments to provide franchisees with the necessary operational, marketing and business support.

Job Requirements:

Able to communicate in three languages, Bahasa Malayu, English and Mandarin.

Minimum 2 years of relevant experience in F&B chain operations, franchise management or multi-outlet operations.

Candidates with experience in franchise management, franchise operations or franchisee relationship management will be given priority.

Experience in milk tea, beverage, fast food, coffee or other F&B chain brands is highly preferred.

Good understanding of the franchise business model and store operations, including pre-opening preparation, store opening, daily operations and performance improvement.

Experience in franchisee management, store operations, staff training, sales analysis and marketing implementation.

Strong communication, interpersonal and problem-solving skills, with the ability to communicate effectively with franchisees and internal teams.

Willing to travel frequently to visit and support franchised stores.

Able to work independently, manage multiple franchisees effectively and follow up on operational matters in a timely manner.