FMCG Sales Leader – Kuching Growth & Strategy

Carlsberg Group; Shah Alam; On-site; MYR 120,000 - 210,000; Full time

Job summary

Carlsberg Malaysia seeks an experienced Sales Manager to lead a sales team in Kuching, driving growth, profitability, and market share across the territory. You will translate corporate strategies into local action plans, manage channel and distributor relationships, and ensure timely execution of campaigns and promotions.

The role requires a proven sales leader with FMCG experience, strong English communication, and the ability to travel across the region to meet targets and deliver exceptional

Qualifications

• Proven sales leader with track record of delivering growth.
• Strong understanding of channel management and customer segmentation.
• Commercially astute with financial acumen to identify opportunities.

Responsibilities

• Lead a high-performing sales team to achieve growth targets.
• Translate strategies into area action plans aligned to company objectives.
• Drive awareness, visibility, and promotions for brands in the territory.
• Monitor distributor performance and implement corrective actions to maximise volume and profit.
• Ensure availability of products in the specified area and manage budgeting and spend.

Skills

Sales leadership

Channel management

Customer segmentation

Profitability drivers

Market dynamics

Stakeholder management

Relationship builder

Education

Business/Commerce/Marketing degree

Tools

Microsoft Office

Job description

Carlsberg Malaysia seeks an experienced Sales Manager to lead a sales team in Kuching, driving growth, profitability, and market share across the territory. You will translate corporate strategies into local action plans, manage channel and distributor relationships, and ensure timely execution of campaigns and promotions.

The role requires a proven sales leader with FMCG experience, strong English communication, and the ability to travel across the region to meet targets and deliver exceptional