FMCG Sales Lead (MT & HORECA) – Growth & Strategy

PINNACLE FOODS (M) SDN. BHD.; Sungai Buloh; On-site; MYR 90,000 - 150,000; Full time

Job summary

PINNACLE FOODS (M) SDN BHD is seeking a competent Sales Manager to lead the MT and HORECA sales team across Malaysia. You will drive growth by expanding market coverage, onboarding new accounts and maintaining key relationships with retailers and hospitality buyers.

You will negotiate terms, prepare listings and pricing, and coordinate with operations to ensure smooth sales execution. Travel across branches is required to meet targets and develop business opportunities.

Qualifications

• Diploma/Degree in Sales, Marketing, Business Administration or a related field.
• Minimum 3–5 years of relevant sales management experience, preferably in FMCG, food distribution, MT, HORECA or wholesale.
• Proven experience in product listing and onboarding products with MT/HORECA customers is highly preferred.
• Strong network and established contacts with MT buyers, HORECA customers, wholesalers and retailers will be an advantage.
• Strong negotiation, communication, presentation and leadership skills.
• Proven ability to develop new customers and increase sales.
• Good understanding of the Malaysian MT & HORECA market.
• Able to manage sales targets, team performance and customer development.
• Willing to travel to different branches and customer locations throughout Malaysia.
• Possess a valid driving licence and own transportation.
• Able to work independently, take initiative and deliver results.

Responsibilities

• Lead, manage and motivate the MT & HORECA Sales Team to achieve company sales targets.
• Develop and implement effective sales strategies to increase sales, market coverage and customer base.
• Identify and develop new MT, HORECA, wholesale, retail and food-service customers.
• Build and maintain strong relationships with supermarkets, hypermarkets, wholesalers, hotels, restaurants, cafés and other key accounts.
• Successfully list and onboard Pinnacle Foods products with new and existing customers.
• Negotiate with buyers and decision-makers for product listing, pricing, promotions, rebates, payment terms and other commercial conditions.
• Prepare and submit product listing proposals, product information, pricing and supporting documents to customers.
• Identify suitable sales channels and opportunities to expand the distribution of Pinnacle Foods products.
• Monitor product movement, sales performance, customer accounts and collection.
• Conduct regular market visits and support the sales team in customer acquisition and business development.
• Monitor competitors, market trends, pricing and product demand.
• Coordinate with Management, Operations, Warehouse, Purchasing, Finance and HR to ensure smooth sales operations.
• Prepare regular sales reports, sales forecasts and performance updates for management.
• Ensure the sales team follows company policies, pricing guidelines and sales procedures.

Skills

Sales management

Team leadership

Negotiation

Relationship building

Strategic planning

Education

Sales/Marketing degree

Job description

PINNACLE FOODS (M) SDN BHD is seeking a competent Sales Manager to lead the MT and HORECA sales team across Malaysia. You will drive growth by expanding market coverage, onboarding new accounts and maintaining key relationships with retailers and hospitality buyers.

You will negotiate terms, prepare listings and pricing, and coordinate with operations to ensure smooth sales execution. Travel across branches is required to meet targets and develop business opportunities.