FMCG Channel Growth Lead - Central & Melaka

Mamee; Malacca City; Hybrid; MYR 120,000 - 180,000; Full time

Job summary

Mamee in Malaysia is seeking a dynamic Sales Manager to drive growth in the Sports Centre channel across Central and Melaka. You will design and implement sales strategies, secure new accounts, and strengthen relationships with distributors and operators to expand distribution and revenue.

The role requires a minimum of 5 years in FMCG channel sales or route-to-market, strong leadership, and willingness to travel across the territory.

Qualifications

• Bachelor’s degree or diploma in Business Administration, Sales, Marketing, or a related field.
• Minimum 5 years in FMCG, preferably in channel sales, general trade, or route-to-market operations.
• Proven experience in managing the overall sales-in and sales-out operations, including van sales teams and distribution activities.
• Experience in developing new accounts, expanding sales channels, and managing customer relationships.
• Good leadership and people management skills, with the ability to drive team performance and operational effectiveness.
• Willingness to travel regularly across Central and Melaka territories for customer visits and sales operations.
• Self-driven, results-oriented, and able to work independently in a fast-paced FMCG environment.

Responsibilities

• Develop and execute sales strategies to drive revenue growth and market penetration within the Sports Centre channel across Central and Melaka territories.
• Identify and acquire new accounts, while developing existing customer relationships to expand distribution and business opportunities within the Sports Centre channel.
• Manage the overall sales-in and sales-out operations of van sales teams, ensuring effective sales execution, product availability, outlet coverage, and achievement of sales targets.
• Monitor sales performance, distribution, stock availability, and market trends to identify opportunities and implement appropriate action plans.
• Establish sales targets, monitor team performance, and provide guidance to ensure sales objectives and key performance indicators are achieved.
• Conduct regular market visits to assess outlet execution, customer needs, competitor activities, and opportunities for channel expansion.
• Build and maintain strong relationships with key customers, sports centre operators, distributors, and other relevant business partners.
• Analyse sales reports and operational data to identify performance gaps, improve sales productivity, and recommend corrective actions.
• Ensure effective management of van sales operations, including route planning, sales coverage, order fulfilment, stock management, and adherence to company policies and procedures.

Skills

Channel sales

Sales leadership

FMCG experience

Account development

Team management

Travel willingness

Education

Bachelor’s or Diploma in Business/Sales/Marketing

Job description

Mamee in Malaysia is seeking a dynamic Sales Manager to drive growth in the Sports Centre channel across Central and Melaka. You will design and implement sales strategies, secure new accounts, and strengthen relationships with distributors and operators to expand distribution and revenue.

The role requires a minimum of 5 years in FMCG channel sales or route-to-market, strong leadership, and willingness to travel across the territory.