Fintech Email Marketing Lead — Growth & Automation

JF Talent Consulting Group (Global); Kuala Lumpur; On-site; MYR 45,000 - 60,000; Full time

Benefits offered by this job

Medical Insurance

Health and Wellness Allowance

Free-flow Snacks & Beverages

Additional Leaves

Teambuilding activities

Job summary

A leading consultancy in fintech is seeking an experienced Email Marketing Executive to develop and optimize email marketing strategies for growth. The candidate must have a minimum of 3 years' experience, particularly in the financial services industry, and be proficient in various email marketing platforms. Responsibilities include campaign development, performance analysis, and ensuring regulatory compliance. This role offers medical insurance, wellness allowances, and teambuilding activities.

Qualifications

• Minimum of 3 years of experience in email marketing, preferably in Forex or financial services.
• Deep understanding of email marketing best practices and automation workflows.
• Excellent written and verbal communication skills with attention to detail.

Responsibilities

• Develop and optimize email marketing strategies to meet business goals.
• Create and execute email campaigns for customer engagement and retention.
• Analyze metrics for performance insights and campaign improvements.

Skills

Email marketing strategies

Performance metrics analysis

Content creation

Segmentation strategies

Strong analytical skills

Communication skills

Tools

Mailchimp

HubSpot

Constant Contact

Job description

About the job Email Marketing Executive | Fintech | CFD FX

About Our Client

One of the fastest-growing CFD brokers, with growth to nearly 250 employees since 2022. Holding licenses of CYSEC (Cyprus Securities and Exchange Commission), FSCA (Financial Sector Conduct Authority), and ASIC (Wholesale). With international offices in Hong Kong, Taiwan, Malaysia, Thailand, Indonesia, India, and Cyprus.

Key Responsibilities:

• Develop email marketing strategies in collaboration with the marketing team to align with business goals and target audience segments.
• Plan, execute, and optimize email campaigns for customer acquisition, retention, and conversion, utilizing insights from performance metrics.
• Create engaging content for newsletters, promotions, and updates, ensuring alignment with brand guidelines and audience preferences.
• Personalize email content based on customer segmentation and behavior to enhance relevance and engagement.
• Implement automated workflows to nurture leads, onboard new customers, and re-engage inactive users for improved conversion rates.
• Ensure compliance with industry regulations like GDPR and CAN-SPAM laws while monitoring deliverability and engagement rates.
• Analyze email metrics to track performance and generate actionable insights for campaign optimization.
• Responsible for content creation and writing for email marketing campaigns, including crafting engaging subject lines, persuasive copy, and compelling calls-to-action to drive audience interaction and conversions.

Experience and Qualifications:

• Minimum of 3 years of proven experience in email marketing, preferably within the Forex or financial services industry
• Deep understanding of email marketing best practices, segmentation strategies, and automation workflows
• Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot) and CRM systems
• Strong analytical skills with the ability to interpret data and metrics to drive decision-making and optimization.
• Excellent written and verbal communication skills, with a keen eye for detail and creativity
• Familiarity with regulatory requirements and compliance standards governing email marketing.
• Ability to thrive in a fast-paced, results-driven environment and collaborate effectively with cross-functional teams.

What We Offer:

• Medical Insurance
• Health and Wellness Allowance
• Free-flow Snacks & Beverages at pantry
• Additional Leaves: Compassionate Leave, Maternity Leave, Paternity Leave, Birthday Leave
• Teambuilding activities: Festive Seasons Celebration, Annual Dinners, Lunch Treat, Birthday Celebration