Fashion Strategy & Operations Lead

TikTok; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

TikTok Shop Malaysia is seeking a Special Projects & Operations Strategist for Fashion to drive strategic initiatives across merchant, merchandise, campaigns and budget. You will transform market data into actionable plans, coordinate cross-functional teams, and establish reliable operating mechanisms to deliver projects on time.

The role demands analytical thinking with independent execution within defined goals, identifying issues early, and improving workflows and metrics to sustain growth

Qualifications

• Bachelor’s degree or equivalent practical experience.
• 3+ years in consulting, FMCG/Fashion, eCommerce, market research, analytics or related fields.
• Experience in campaign or project operations and budget planning or cost tracking.
• Proficiency in Excel and working knowledge of SQL or other data analysis tools.
• Strong analytical and problem-solving skills with data-to-action ability.
• Ownership mindset with attention to detail and disciplined execution.

Responsibilities

• Own defined workstreams across merchant, merchandise, campaign, and budget strategy projects, including budgeting, variance analysis and recommendations.
• Analyse market trends, competitor activity and campaign results to identify opportunities and risks, and prepare concise analyses and updates.
• Support go-to-market, seller/brand growth and merchandise strategies for the Malaysia market.
• Monitor the merchant/product ecosystem to flag performance risks and track milestones across initiatives.
• Build and maintain workflows, SOPs, trackers, dashboards and key operational metrics.
• Collaborate with category, seller management, marketing, finance, product and other teams to align goals and timelines.
• Support ad-hoc strategic priorities requiring structured analysis and disciplined execution.

Skills

Analytical thinking

Cross-functional collaboration

Strategic planning

Education

Bachelor’s degree or equivalent practical experience

Tools

Excel

SQL

Job description

TikTok Shop Malaysia is seeking a Special Projects & Operations Strategist for Fashion to drive strategic initiatives across merchant, merchandise, campaigns and budget. You will transform market data into actionable plans, coordinate cross-functional teams, and establish reliable operating mechanisms to deliver projects on time.

The role demands analytical thinking with independent execution within defined goals, identifying issues early, and improving workflows and metrics to sustain growth