F&B Brand & Growth Marketing Lead

YC Capital Group of Companies; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

YC Capital, the owner of Ayam Gepuk Pak Gembus, seeks a Marketing Manager (F&B) to lead end-to-end marketing strategies across digital and traditional channels in Malaysia's fast-paced foodservice sector.

You will develop integrated plans to grow brand awareness, drive store traffic, and strengthen customer loyalty while aligning with sales targets. The role requires strong branding, digital proficiency, and cross‑functional collaboration.

Qualifications

• Bachelor’s Degree in Marketing, Business, Communications, or related field.
• Minimum 5–8 years of marketing experience, preferably in F&B, retail, or FMCG industry.
• Strong understanding of F&B consumer marketing and retail operations.
• Experience in digital marketing and performance-driven campaigns.
• Strong project management and multitasking abilities.
• Creative thinker with strong commercial awareness.
• Excellent communication and stakeholder management skills.

Responsibilities

• Develop and execute integrated marketing strategies to grow brand awareness and market share.
• Ensure consistent brand positioning across all outlets, campaigns, and customer touchpoints.
• Translate business objectives into effective marketing plans aligned with sales targets.
• Plan and execute product launches, seasonal campaigns, promotions, and limited-time offers.
• Manage nationwide and local store marketing campaigns to drive footfall and sales.
• Coordinate in-store marketing materials, POSM, and promotional displays.
• Oversee social media strategy to increase engagement and brand visibility.
• Work with content creators, influencers, and agencies to enhance brand reach.
• Support franchise and outlet-level marketing execution.
• Develop localized marketing initiatives based on outlet performance and demographics.
• Build and manage customer loyalty programs and CRM initiatives.
• Analyze customer behaviour and feedback to improve marketing effectiveness.
• Enhance customer retention through targeted campaigns and promotions.
• Monitor market trends, competitor activities, and consumer behaviour.
• Analyse campaign performance and prepare marketing reports with actionable insights.

Job description

YC Capital, the owner of Ayam Gepuk Pak Gembus, seeks a Marketing Manager (F&B) to lead end-to-end marketing strategies across digital and traditional channels in Malaysia's fast-paced foodservice sector.

You will develop integrated plans to grow brand awareness, drive store traffic, and strengthen customer loyalty while aligning with sales targets. The role requires strong branding, digital proficiency, and cross‑functional collaboration.