Executive (WG)

Genting Malaysia; Kuala Lumpur; On-site; MYR 52,000 - 76,000; Full time

Job summary

Genting Malaysia is seeking a Digital Platform Manager to lead websites, mobile apps and chatbot initiatives that support marketing strategies and guest experience.

You will manage end-to-end digital projects and coordinate with UI/UX, creative and development teams to deliver assets and features, while training and optimizing chatbot performance and reporting on campaign effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Business, IT, or related field.
• 1-3 years of experience in digital marketing or digital platform roles.
• Strong interest in technology, digital innovation, and user experience.

Responsibilities

• Translate brand and marketing strategies into digital plans and go-to-market execution.
• Manage end-to-end digital platform projects (website, mobile app, chatbot) including requirements gathering, planning, and UAT.
• Coordinate with UI/UX, creative, and development teams to deliver digital assets and features.
• Assist in frontend enhancements and implementation of digital platform features.
• Train, monitor, and optimize chatbot performance for customer interactions.
• Analyze digital performance metrics and prepare reports to measure campaign effectiveness.
• Provide regular updates to stakeholders and prepare project documentation.
• Digital marketing and platform knowledge (web, mobile apps, chatbot).
• Project management and multitasking abilities.

Skills

Digital marketing

User experience

Project management

Education

Bachelors degree in Marketing, Business, IT, or related field

Tools

Google Analytics

Job description

Genting Malaysia is a leading multinational conglomerate that is principally involved in the leisure and hospitality business, covering theme parks, casinos, hotels, seaside resorts and entertainment venues in Malaysia, the UK, and the US. It is one of the largest listed companies in Malaysia.

With decades of experience and milestones, Genting Malaysia celebrates its 60 Years Diamond Jubilee in 2025, stamping its mark as a leading tourism and entertainment hub with award-winning properties and world-class attractions such as Genting SkyWorlds Theme Park, Skytropolis Indoor Theme Park, Crockfords, and more. Even with all these accolades, Genting Malaysia is constantly expanding and making big waves in the hospitality industry.

If you are searching for a dynamic career full of exciting growth opportunities; look no further and join us today!

Role Overview

Responsible for managing digital platforms such as websites, mobile applications, and chatbots to support marketing strategies, enhance customer experience, and deliver digital initiatives aligned with business goals.

Key Responsibilities

• Translate brand and marketing strategies into digital plans and go-to-market execution.
• Manage end-to-end digital platform projects (website, mobile app, chatbot) including requirements gathering, planning, and UAT.
• Coordinate with UI/UX, creative, and development teams to deliver digital assets and features.
• Assist in frontend enhancements and implementation of digital platform features.
• Train, monitor, and optimize chatbot performance for customer interactions.
• Analyze digital performance metrics and prepare reports to measure campaign effectiveness.
• Provide regular updates to stakeholders and prepare project documentation.
• Digital marketing and platform knowledge (web, mobile apps, chatbot).
• Project management and multitasking abilities.
• Strong analytical and problem-solving skills.
• Experience in tools like Google Analytics is advantageous.
• Good communication and stakeholder management skills.

Requirements

• Bachelor’s degree in Marketing, Business, IT, or related field.
• 1-3 years of experience in digital marketing or digital platform roles.
• Strong interest in technology, digital innovation, and user experience.

Summary

• Plan and execute digital marketing strategies.
• Manage and enhance web, app, and chatbot platforms.
• Collaborate with cross-functional teams.
• Analyze performance data and improve digital customer experience.

Be part of an exciting history-in-the-making, help shape the future with us. This is a golden opportunity for you to establish a strong foundation for a great career within the company.