EXECUTIVE, SALES

Federlite Sdn Bhd; Selangor; On-site; MYR 45,000 - 78,000; Full time

Benefits offered by this job

Petrol Card

Commission-based pay

Job summary

Federlite Sdn Bhd is seeking a dynamic Sales Executive in Malaysia to grow sales and manage major retail buyers. You will plan annual sales strategies, negotiate terms within budget, and coordinate promotions with internal teams.

You will analyze weekly/monthly sell-in/sell-out data, track performance against targets, and ensure timely collections to maintain cash flow. The role requires strong communication and proactive problem-solving in a fast-paced environment.

Qualifications

• SPM or equivalent required.
• At least 3 years of FMCG (Modern Trade) experience preferred.
• Proficient in MS Office for reporting and presentations.
• Good communication and problem-solving skills.
• Able to work in a fast-paced environment and handle multiple inquiries.

Responsibilities

• Build and maintain strong relationships with Key Account customers and buyers.
• Negotiate trading terms to maximise profit within budget.
• Coordinate with buyers and internal teams to execute promotions and marketing activities.
• Track sales performance and analyze sell-in and sell-out data by category (weekly/monthly/YTD).
• Monitor market and competitors' products, pricing and activities.
• Review data to identify growth opportunities and monitor targets.
• Ensure timely payment collections and manage CRM records.
• Perform other related duties as assigned.

Skills

Account management

Negotiation

CRM reporting

Communication

Problem solving

MS Office

Education

SPM or equivalent

Tools

MS Office

CRM software

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

We are looking for a dynamic and result-oriented talent to fill this position. This Sales executive role focuses on growing sales and profit by managing relationships with major retail buyers. Key duties include planning annual sales strategies, negotiating trading terms within budget, and executing promotional activities. You will also coordinate with internal teams, analyze weekly and monthly sales data (sell-in/sell-out), monitor competitor trends, and ensure timely payment collections.

Company Background

Founded in 1983, Felton Malaysia is a leading wholesaler of plastic products (household and furniture) and window blinds in Malaysia.

Our primary customer base includes selling to major retail players and mom-and-pop stores from the general trade market.

1,500+ products across 6 major plastic categories are designed and developed by an in-house R&D team.

Our goal is to become Asia’s most renowned plastic brand. We aim to expand the plastic product offerings towards ASEAN countries and to innovate new concepts at the highest quality.

Job Responsibilities

Key Account Management: Build and maintain strong rapport with Key Account customers and buyers to foster long‑term partnerships.

Commercial Negotiation: Negotiate trading terms with buyers to ensure all investments remain within budget while maximizing profit margins.

Cross‑Functional Coordination: Coordinate closely with buyers and internal departments to ensure promotions and marketing activities are executed flawlessly.

Performance Tracking: Ensure the consistent delivery and tracking of sales volumes and core sales fundamentals.

Market Intelligence: Monitor and survey the market regularly to track competitors' products, pricing, and activities.

Data Analysis & Review: Review sales performance and promotional effectiveness (analysing both sell‑in and sell‑out data by category) on a weekly, monthly, and Year‑To‑Date (YTD) basis to identify growth opportunities.

Target Monitoring: Track actual sales achievements against set targets using weekly, monthly, and YTD analysis.

Financial Hygiene: Manage and monitor payment collection hygiene to minimize overdue accounts and maintain healthy cash flow.

Maintain accurate records of interactions and sales in the CRM system.

Ad‑Hoc Duties: Perform other related duties and responsibilities as assigned by management.

Job Requirements

Candidate must possess at least SPM in any field.

At least 3 years of experience in FMCG (Modern Trade) will be preferable.

Capable of generating reports and presentations using MS Office.

Possess good communication and problem‑solving skills.

Highly disciplined, self‑oriented and proactive behaviour that can work with minimal supervision.

Comfortable working in a fast‑paced environment and handling multiple inquiries.

Remuneration Package: Basic + Commission + Petrol Card

Office location: Kinrara Industrial Park, Puchong. This position requires occasional travel for client visits.