Executive - Project Marketing

GAMUDA; Dengkil; On-site; MYR 60,000 - 90,000; Full time

Job summary

GAMUDA is seeking an Executive for Project Marketing to support development and execution of marketing strategies for designated projects, including real estate developments and launches.

You will assist with campaign planning, content creation, digital platform management, and performance analysis to drive awareness and leads, collaborating with the Project Marketing Manager and sales teams.

This role emphasizes cohesive communication, measurable results, and adherence to brand guidelines.

Qualifications

• Bachelor's degree in Marketing or related field.
• Proven experience in a marketing role.
• Strong understanding of marketing principles and digital channels.
• Proficiency with Google Workspace.
• Excellent written and verbal communication.

Responsibilities

• Assist in developing tailored marketing plans for projects, identify audiences and key messaging; conduct market research and competitive analysis.
• Collaborate with project development teams and external agencies for content creation.
• Create marketing content across brochures, website, social media, emails, presentations; monitor campaign performance and leads.
• Ensure all materials adhere to brand guidelines and support integrated campaigns across digital and traditional media.

Skills

Written and verbal communication

Design eye

Data analysis

Organization

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications/Business Administration

Tools

Google Workspace

Job description

The Executive - Project Marketing, Sales and Marketing is responsible for supporting the development and execution of comprehensive marketing strategies specifically for designated projects (e.g., real estate developments, new product launches, large-scale initiatives). This role involves assisting with campaign planning, content creation, digital platform management, and performance analysis to drive awareness, generate leads, and directly contribute to sales objectives for the assigned projects. The Executive will work closely with the Project Marketing Manager and sales teams to ensure cohesive strategies, effective communication, and measurable results that support the company's growth and project success.

Key Responsibilities

Job description:

Job Summary

The Executive - Project Marketing, Sales and Marketing is responsible for supporting the development and execution of comprehensive marketing strategies specifically for designated projects (e.g., real estate developments, new product launches, large-scale initiatives). This role involves assisting with campaign planning, content creation, digital platform management, and performance analysis to drive awareness, generate leads, and directly contribute to sales objectives for the assigned projects. The Executive will work closely with the Project Marketing Manager and sales teams to ensure cohesive strategies, effective communication, and measurable results that support the company's growth and project success.

Key Responsibilities

• Assist in developing tailored marketing plans for individual projects, identifying target audiences, unique selling propositions, and key messaging. Conduct market research and competitive analysis specific to the project to inform strategy.

• Collaborate with project development teams to understand project features, timelines, and sales goals. Coordinate with external agencies (e.g., photographers, videographers, copywriters) for content creation as needed.

• Create compelling marketing content across various formats, including brochures, flyers, website copy, social media posts, email newsletters, presentations, and sales kits. Monitor digital campaign performance, website traffic, and lead generation metrics for the project.

• Ensure all project marketing materials adhere to brand guidelines and legal compliance. Support the execution of integrated marketing campaigns for projects across digital channels (e.g., social media ads, search engine marketing, email blasts) and traditional media (e.g., print ads, billboards, radio).

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.

• Proven experience in a marketing role.

• Strong understanding of marketing principles and digital marketing channels.

• Proficiency in Google Workspace (Google Sheets, Google Doc, Google Slides).

Skills & Abilities

• Exceptional written and verbal communication skills, with the ability to craft compelling copy and articulate ideas clearly and professionally.

• A keen eye for design, aesthetics, and the ability to contribute to creative concepts and visual content.

• Strong ability to analyze marketing data, identify trends, and draw actionable insights to optimize campaigns.

• Highly organized with meticulous attention to detail, crucial for managing project-specific campaigns, budgets, and events.

• Proven ability to work effectively within a cross-functional team environment, collaborating closely with sales, project development, and external agencies.

Expected Minimum Years of Experience

• Preferably 2 Years and above in relevant working experience
• Fresh Graduates are welcome to apply