Executive - Personal Financial Services (Product Management & Acquisition)

Hong Leong Bank; Malaysia; On-site; MYR 120,000 - 180,000; Full time

Job summary

Hong Leong Bank is seeking a Functional Product Manager for the Affluent & Co-Brand credit cards segment to own end-to-end product life cycle, P&L, acquisition flows across bank channels, and drive customer-centric initiatives in an agile environment.

You will support Payments Product Manager, manage vendor relationships, streamline operations, resolve complex card-related issues, and use market data to improve retention and deliver innovative features.

Qualifications

• Experience in product management or card products is preferred.
• Strong collaboration with cross-functional teams in an agile environment.
• Data-driven mindset and ability to translate market trends into product initiatives.

Responsibilities

• End-to-end management and growth of Affluent & Co-Brand credit cards products.
• Oversee P&L, acquisition flows across bank channels, and design initiatives to meet customer needs.
• Assist Payments Product Manager to develop issuing payments products for the segment; vendor management and operational streamlining.

Job description

Functional (job responsibilities) Product manager for Affluent & Co-Brand credit cards segment

Responsibilities include end-to-end management; development and growth of the products – P&L management, flow of acquisition for all bankwide sales channels of the products, design/improvise new initiatives to better serve customers’ needs. This role must be comfortable to working in an agile environment, across multiple teams and working with all levels within or out of the organization, including with/on digital enhancements/transitions from the Bank to get results independently. This role will be responsible in assisting the Payments Product Manager to develop and grow the issuing payments products for the affluent & Co-Brand segment including lifecycle from end-to-end. This involves direct vendor management, streamlining operational workflows, and serving as the lead for resolving complex credit card-related issues to ensure seamless service delivery. This role to be focused on customer-centric innovation to continuously design and improvise product initiatives based on market trends and data to better serve evolving customer needs and improve retention.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China. We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our "Digital at the Core" ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.

Hong Leong Bank ("HLB") stands proudly as a leading financial services institution based in Malaysia, providing a wide range of comprehensive and innovative financial solutions across the region. These services are delivered through both digital and traditional means, via online and mobile banking, as well as our digital branch concept to provide customers with an efficient and seamless experience aided by technology. As the service and financial landscape changes rapidly with the ever-increasing use of technology, staying attuned to customers needs and desires becomes even more critical to HLB’s operations. To stay ahead of these dynamic changes, the Bank has adopted the approach of reimagining banking by embedding digital considerations and customer centricity in every aspect of our operations, from products and services as well as customer care and engagement. HLB’s ethos of being Digital-At-The-Core powered by customers-at-the-forefront will continue to lead us to innovate offerings in line with our aspiration of being a highly digital and innovative financial services organization.