Executive - Personal Financial Services (Product Management & Acquisition)

Hong Leong Bank Berhad; Kuala Lumpur; On-site; MYR 90,000 - 120,000; Full time

Job summary

Hong Leong Bank Berhad in Malaysia is seeking a proactive Product Manager for Affluent & Co-Brand credit cards within the mass & emerging affluent segment. You will drive end-to-end development, manage P&L, and coordinate across bankwide sales channels to launch innovative credit card solutions.

The role emphasizes agile collaboration across teams, vendor management, and lifecycle ownership to ensure seamless service delivery and strong customer retention in a dynamic payments landscape.

Qualifications

• End-to-end management of Affluent & Co-Brand credit cards.
• Agile cross-team collaboration across multiple levels.
• Vendor management and issue resolution for credit cards.

Responsibilities

• End-to-end product management and P&L for Affluent & Co-Brand cards.
• Collaborate in an agile environment with multiple teams.
• Support lifecycle management and vendor coordination for issuing products.
• Drive customer-centric innovations using market trends and data.

Job description

If you are looking to excel and make a difference, take a closer look at us…

This role will be responsible for the development and growth of the issuing payments products, particularly on credit cards under the segment of mass & emerging affluent.

Functional (job responsibilities)

• Product manager for Affluent & Co-Brand credit cards segment. Responsibilities include end-to-end management; development and growth of the products – P&L management, flow of acquisition for all bankwide sales channels of the products, design/improvise new initiatives to better serve customers’ needs.
• This role must be comfortable to working in an agile environment, across multiple teams and working with all levels within or out of the organization, including with/on digital enhancements/transitions from the Bank to get results independently.
• This role will be responsible in assisting the Payments Product Manager to develop and grow the issuing payments products for the affluent & Co-Brand segment including lifecycle from end-to-end. This involves direct vendor management, streamlining operational workflows, and serving as the lead for resolving complex credit card-related issues to ensure seamless service delivery.
• This role to be focused on customer‑centric innovation to continuously design and improvise product initiatives based on market trends and data to better serve evolving customer needs and improve retention.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital‑at‑the‑Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life‑long learning, achieve their career aspirations and grow talent from within our organisation.

Realise your full potential at Hong Leong Bank by applying now.