Executive, Marketing Events & Activations

Sime; Selangor; On-site; MYR 60,000 - 90,000; Full time

Job summary

Jora Malaysia is seeking an Executive for Marketing Events & Activations in Selangor to plan and execute mall roadshows, outdoor events, product showcases, and customer engagement activities. You will coordinate timelines, venue requirements, permits, logistics, suppliers, and operational needs to ensure seamless activations.

You will work with sales teams to meet event objectives and lead-generation targets, manage staffing, promotional materials, and vehicle displays, and track budgets and

Qualifications

• Bachelor's degree in marketing, business, communications, event management or related field.
• 2–4 years of experience in marketing, events, activations, customer engagement, or related functions.
• Experience coordinating events, roadshows, exhibitions or promotional activities is preferred.

Responsibilities

• Plan and execute mall roadshows, outdoor sales events, product showcases, and customer engagement activities.
• Coordinate event timelines, venue requirements, permits, logistics, suppliers, and operational needs.
• Ensure successful setup, execution, and dismantling of all marketing activations.
• Work closely with sales teams to ensure event objectives and lead-generation targets are achieved.
• Coordinate event staffing, promotional materials, merchandise, and vehicle display requirements.
• Manage event budgets and track event expenditures.
• Plan and execute customer engagement initiatives, including Owners Gatherings and Ford Ranger Getaways.
• Coordinate participant registration, event logistics, accommodation, transportation, and programme activities.
• Ensure positive customer experiences throughout all ownership and lifestyle events.
• Support customer retention and loyalty-building initiatives through experiential marketing activities.
• Plan and manage fleet vehicles used for marketing, media, KOL, and event activities.
• Coordinate vehicle allocation, transportation, preparation, maintenance scheduling, and deployment.
• Ensure all event and promotional vehicles are prepared to brand standards and operationally ready.
• Coordinate logistics requirements for events, roadshows, media drives, and special activations.
• Manage insurance-related matters for event vehicles and marketing activities.
• Coordinate necessary documentation, approvals, permits, and compliance requirements for events and activations.
• Ensure all activities adhere to company policies and safety requirements.
• Liaise with event organizers, shopping malls, venue operators, suppliers, logistics providers, and agencies.
• Manage vendor quotations, service delivery, and event execution standards.
• Build and maintain productive relationships with external partners and service providers.
• Support procurement processes and vendor coordination for event-related activities.
• Prepare event performance reports and post-event evaluations.
• Track event leads, attendance, customer engagement, and activity outcomes.
• Provide recommendations for continuous improvement and future activations.
• Maintain accurate records of event budgets, logistics activities, and fleet utilization.

Skills

Project management

Coordination

Multitasking

Stakeholder management

Budget control

Problem solving

MS Office

Education

Bachelor's Degree in Marketing, Business Administration, Communications, Event Management, or related field

Job description

Jora Malaysia will close on 16th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Executive, Marketing Events & Activations

• - Plan and execute mall roadshows, outdoor sales events, product showcases, and customer engagement activities.
• - Coordinate event timelines, venue requirements, permits, logistics, suppliers, and operational needs.
• - Ensure successful setup, execution, and dismantling of all marketing activations.
• - Work closely with sales teams to ensure event objectives and lead-generation targets are achieved.
• - Coordinate event staffing, promotional materials, merchandise, and vehicle display requirements.
• - Manage event budgets and track event expenditures.

• - Plan and execute customer engagement initiatives, including Owners Gatherings and Ford Ranger Getaways.
• - Coordinate participant registration, event logistics, accommodation, transportation, and programme activities.
• - Ensure positive customer experiences throughout all ownership and lifestyle events.
• - Support customer retention and loyalty-building initiatives through experiential marketing activities.

3. Fleet Management & Logistics

• - Manage departmental fleet vehicles used for marketing, media, KOL, and event activities.
• - Coordinate vehicle allocation, transportation, preparation, maintenance scheduling, and deployment.
• - Ensure all event and promotional vehicles are prepared to brand standards and operationally ready.
• - Coordinate logistics requirements for events, roadshows, media drives, and special activations.

4. Insurance & Compliance Coordination

• - Manage insurance-related matters for event vehicles and marketing activities.
• - Coordinate necessary documentation, approvals, permits, and compliance requirements for events and activations.
• - Ensure all activities adhere to company policies and safety requirements.
• - Liaise with event organizers, shopping malls, venue operators, suppliers, logistics providers, and agencies.
• - Manage vendor quotations, service delivery, and event execution standards.
• - Build and maintain productive relationships with external partners and service providers.
• - Support procurement processes and vendor coordination for event-related activities.

6. Reporting & Performance Tracking

• - Prepare event performance reports and post-event evaluations.
• - Track event leads, attendance, customer engagement, and activity outcomes.
• - Provide recommendations for continuous improvement and future activations.
• - Maintain accurate records of event budgets, logistics activities, and fleet utilization.

Requirements

Education

• - Bachelor's Degree in Marketing, Business Administration, Communications, Event Management, or a related field.

Experience

• - Minimum 2-4 years of experience in marketing, events, activations, customer engagement, or related functions.
• - Experience coordinating events, roadshows, exhibitions, or promotional activities is preferred.
• - Automotive industry experience is an advantage.

Skills & Competencies

• - Strong project management and organizational skills.
• - Excellent coordination and multitasking abilities.
• - Strong interpersonal and stakeholder management skills.
• - Ability to work independently and manage multiple concurrent projects.
• - Budget management and cost-control awareness.
• - Strong problem-solving and decision-making skills.
• - Proficiency in Microsoft Office applications.
• - Willingness to travel and work outside normal office hours and weekends when required for events and activations.

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