Executive, Marketing Events & Activations

Sime Darby Auto Connexion Sdn Bhd

Petaling Jaya

On-site

MYR 72,000 - 96,000

Full time

6 days ago

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Benefits offered by this job

Medical

Miscellaneous allowance

Education support

Dental

Sports (e.g. Gym)

Parking

Health Screening

Annual Leave

Optical

Miscellan

Job summary

Sime Darby Auto Connexion Sdn Bhd is seeking an Executive for Marketing Events & Activations to plan and execute mall roadshows, outdoor events, product showcases and customer engagements across Malaysia.

You will coordinate timelines, permits, logistics and supplier needs, ensure flawless event setup and dismantling, manage budgets, and work closely with sales teams to hit lead-generation targets and drive customer engagement initiatives.

Qualifications

Bachelor's degree in Marketing, Business Administration, Communications, Event Management or related field.
Minimum 2-4 years of experience in marketing, events, activations, customer engagement or related functions.
Automotive industry experience is an advantage.

Responsibilities

Plan and execute mall roadshows, outdoor sales events, product showcases and customer engagement activities.
Coordinate event timelines, venue requirements, permits, logistics, suppliers and operational needs.
Ensure successful setup, execution, and dismantling of all marketing activations.
Work closely with sales teams to ensure event objectives and lead-generation targets are achieved.
Coordinate event staffing, promotional materials, merchandise and vehicle display requirements.
Manage event budgets and track event expenditures.
Plan and execute customer engagement initiatives, including Owners Gatherings and Ford Ranger Getaways.
Coordinate participant registration, event logistics, accommodation, transportation and programme activities.
Ensure positive customer experiences throughout ownership and lifestyle events.
Support customer retention and loyalty-building initiatives through experiential marketing activities.
Manage departmental fleet vehicles used for marketing, media, KOL and event activities.
Coordinate vehicle allocation, transportation, preparation, maintenance scheduling and deployment.
Ensure all event and promotional vehicles are prepared to brand standards and operationally ready.
Coordinate logistics requirements for events, roadshows, media drives and special activations.
Manage insurance-related matters for event vehicles and marketing activities.
Coordinate necessary documentation, approvals, permits and compliance requirements for events and activations.
Ensure all activities adhere to company policies and safety requirements.
Liaise with event organizers, shopping malls, venue operators, suppliers, logistics providers and agencies.
Manage vendor quotations, service delivery and event execution standards.
Build and maintain productive relationships with external partners and service providers.
Support procurement processes and vendor coordination for event-related activities.
Prepare event performance reports and post-event evaluations.
Track event leads, attendance, customer engagement and activity outcomes.
Provide recommendations for continuous improvement and future activations.
Maintain accurate records of event budgets, logistics activities and fleet utilization.

Skills

Project management

Organizational skills

Coordination

Stakeholder management

Independent worker

Budget management

Problem solving

MS Office

Travel willing

Education

Bachelor's degree in Marketing or related field

Tools

MS Office Suite

Job description

Executive, Marketing Events & Activations

Plan and execute mall roadshows, outdoor sales events, product showcases, and customer engagement activities.
Coordinate event timelines, venue requirements, permits, logistics, suppliers, and operational needs.
Ensure successful setup, execution, and dismantling of all marketing activations.
Work closely with sales teams to ensure event objectives and lead-generation targets are achieved.
Coordinate event staffing, promotional materials, merchandise, and vehicle display requirements.
Manage event budgets and track event expenditures.

Plan and execute customer engagement initiatives, including Owners Gatherings and Ford Ranger Getaways.
Coordinate participant registration, event logistics, accommodation, transportation, and programme activities.
Ensure positive customer experiences throughout all ownership and lifestyle events.
Support customer retention and loyalty-building initiatives through experiential marketing activities.

3. Fleet Management & Logistics

Manage departmental fleet vehicles used for marketing, media, KOL, and event activities.
Coordinate vehicle allocation, transportation, preparation, maintenance scheduling, and deployment.
Ensure all event and promotional vehicles are prepared to brand standards and operationally ready.
Coordinate logistics requirements for events, roadshows, media drives, and special activations.

4. Insurance & Compliance Coordination

Manage insurance-related matters for event vehicles and marketing activities.
Coordinate necessary documentation, approvals, permits, and compliance requirements for events and activations.
Ensure all activities adhere to company policies and safety requirements.

Liaise with event organizers, shopping malls, venue operators, suppliers, logistics providers, and agencies.
Manage vendor quotations, service delivery, and event execution standards.
Build and maintain productive relationships with external partners and service providers.
Support procurement processes and vendor coordination for event-related activities.

6. Reporting & Performance Tracking

Prepare event performance reports and post-event evaluations.
Track event leads, attendance, customer engagement, and activity outcomes.
Provide recommendations for continuous improvement and future activations.
Maintain accurate records of event budgets, logistics activities, and fleet utilization.

Education

Bachelor's Degree in Marketing, Business Administration, Communications, Event Management, or a related field.

Experience

Minimum 2-4 years of experience in marketing, events, activations, customer engagement, or related functions.
Experience coordinating events, roadshows, exhibitions, or promotional activities is preferred.
Automotive industry experience is an advantage.

Skills & Competencies

Strong project management and organizational skills.
Excellent coordination and multitasking abilities.
Strong interpersonal and stakeholder management skills.
Ability to work independently and manage multiple concurrent projects.
Budget management and cost-control awareness.
Strong problem-solving and decision-making skills.
Proficiency in Microsoft Office applications.
Willingness to travel and work outside normal office hours and weekends when required for events and activations.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Specialty Retail More than 10,000 employees

Sime Darby Berhad is a global trading and logistics player. We partner with some of the world’s best brands to deliver quality products and services to our customers. Our core businesses operate in and serve the industrial, motors and logistics sectors as well as the healthcare, insurance, and retail segments. With a workforce of more than 20,000 employees, we are headquartered in Oasis Ara Damansara, Selangor, Malaysia with operations in 18 countries and territories across the Asia Pacific region. Sime Darby Berhad is listed on the main market of Bursa Malaysia Securities Berhad.

Sime Darby is setting the pace of change in sustainable futures. For you, this means challenges and opportunities to grow with us. We are committed to nurturing and growing our talents as their dedication and contributions are instrumental in driving our businesses.

Perks and benefits