Executive, Brand

Mamee-Double Decker (M) Sdn Bhd; Subang Jaya; On-site; MYR 36,000 - 60,000; Full time

Job summary

Mamee-Double Decker (M) Sdn Bhd in Malaysia is seeking a marketing professional to support brand and campaign strategies across digital, social, retail and on-ground activations.

You will manage end-to-end campaigns, coordinate with R&D, Supply Chain and Regulatory teams for NPD, and ensure brand consistency across all communications.

The role requires a bachelor’s degree in Marketing or related field and 1–3 years FMCG marketing experience, with a consumer-first mindset and data-driven approach.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field.
• 1–3 years of FMCG marketing experience with product launches.
• Basic understanding of Nielsen/Kantar consumer research tools and NPD processes.
• Strong curiosity with a consumer-first mindset and multitasking in a fast-paced FMCG environment.
• Excellent accountability, ownership, and data analysis skills.

Responsibilities

• Support brand and campaign strategy development and execution.
• Manage end-to-end marketing campaigns across digital, social, retail and on-ground activations.
• Coordinate with R&D, supply chain, and regulatory teams for new product development.
• Collaborate with agencies, designers and production partners to deliver creative assets.
• Ensure brand consistency across all communications and platforms.
• Monitor campaign performance and prepare reports with actionable insights.
• Conduct market and competitor analysis to identify opportunities.

Skills

Brand strategy

Campaign management

NPD coordination

Data analysis

Stakeholder mgmt

Education

Bachelor's degree in Marketing or related field

Tools

Nielsen

Kantar

Job description

Support the development and execution of brand and campaign strategies

Manage end-to-end marketing campaigns (digital, social, retail, and on-ground activations)

Manage NPD process, coordinating with R&D, Supply Chain, and Regulatory teams to bring new snacks from concept to market.

Work with agencies, designers, and production partners to deliver creative assets

Ensure brand consistency across all communications and platforms

Monitor campaign performance and prepare reports with actionable insights

Conduct market and competitor analysis to identify opportunities

Job Requirements -

Possess at least a bachelor’s degree in Marketing, Communication, Business or related field

Possess 1–3 years of experience in FMCG marketing, with a proven track record of managing product launches.

Basic understanding in Nielsen/ Kantar consumer research tools, NPD process and P&L components (COGS, GP, A&P)

High level of curiosity, "consumer-first" mindset, and the ability to multitask in a fast-paced FMCG environment

Strong accountability and ownership in task and deliverables.

Ability to conduct research and analyze data.

Mamee-Double Decker is renowned and globally recognized as one of the leading FMCG giants in Malaysia. Founded in 1971, from humble beginnings made its way to success after 52 years of perseverance, dedication and honest hard work. Today offering an impressive range of over 100 products which includes key all-time favourites such as Mamee Monster Snack, Mister Potato and Mamee Chef just to name a few. Mamee-Double Decker has also achieved breaching worldwide consumer markets, exporting to a staggering number of over 100 countries and growing. To keep up with the colossal global consumer demands, Mamee-Double Decker has taken the initiative to set up additional Manufacturing Facilities (apart from Malaysia) across strategic locations.

Here at Mamee-Double Decker we hold strong to our core values known as the Mamee 4 I’s which are Innovation, Integrity, Intensity and Involvement.

For more information about Mamee-Double Decker, visit www.mamee.com

Mamee-Double Decker is renowned and globally recognized as one of the leading FMCG giants in Malaysia. Founded in 1971, from humble beginnings made its way to success after 52 years of perseverance, dedication and honest hard work. Today offering an impressive range of over 100 products which includes key all-time favourites such as Mamee Monster Snack, Mister Potato and Mamee Chef just to name a few. Mamee-Double Decker has also achieved breaching worldwide consumer markets, exporting to a staggering number of over 100 countries and growing. To keep up with the colossal global consumer demands, Mamee-Double Decker has taken the initiative to set up additional Manufacturing Facilities (apart from Malaysia) across strategic locations.

Here at Mamee-Double Decker we hold strong to our core values known as the Mamee 4 I’s which are Innovation, Integrity, Intensity and Involvement.

For more information about Mamee-Double Decker, visit www.mamee.com