Event Specialist - Attendee Acquisition

IDC; Kuala Lumpur; Hybrid; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid working

Travel up to 40% for events

Global exposure at IDC events

Job summary

IDC is seeking an Event Specialist | Attendee Acquisition to drive the company’s event audience strategy through data-led recruitment, end-to-end event execution, and stakeholder engagement.

You will manage multi-channel campaigns, oversee data accuracy, coordinate with marketing and operations, and report on recruitment metrics while ensuring privacy standards.

The role offers Hybrid work, travel up to 40% for on-site events, and the chance to influence global technology events at IDC.

Qualifications

• Bachelor’s degree in Marketing, Communications, or Business Administration (Master’s preferred).
• 1–3 years in event marketing, audience recruitment, or delegate acquisition.
• Experience executing multi-channel attendee recruitment campaigns (email, telemarketing, digital).
• Hands-on with CRM tools such as Cvent, Salesforce, HubSpot, or Marketo.
• Strong stakeholder management and communication, especially with senior speakers.

Responsibilities

• Manage the complete attendee recruitment lifecycle from strategy to outreach, conversion, and onsite engagement.
• Oversee data accuracy, segmentation, and audience insights to improve recruitment quality.
• Lead outreach campaigns targeting senior IT and business decision-makers across industries.
• Recruit and manage advisory council members and end-user speakers, ensuring diversity and leadership alignment.
• Identify and grow audience segments through digital and direct channels.
• Collaborate with marketing, content, and operations to align messaging and timelines.
• Track, analyze, and report recruitment metrics to optimize ROI.
• Ensure compliance with data governance and privacy standards.

Skills

Stakeholder management

Data-driven decision making

Multi-tasking

Communication

Education

Bachelor’s degree in Marketing, Communications, or Business Administration

Master’s degree preferred

Tools

Cvent

Salesforce

HubSpot

Marketo

Job description

About the Role & Team

The Event Specialist | Attendee Acquisition will play a key role in driving IDC’s event audience strategy through data-led attendee recruitment, end-to-end event execution, and stakeholder engagement. This role will require strong project management, audience development expertise, and an understanding of event marketing dynamics to ensure each IDC event delivers exceptional participation quality, relevance, and experience.

Overview

About the Role & Team

The Event Specialist | Attendee Acquisition will play a key role in driving IDC’s event audience strategy through data-led attendee recruitment, end-to-end event execution, and stakeholder engagement. This role will require strong project management, audience development expertise, and an understanding of event marketing dynamics to ensure each IDC event delivers exceptional participation quality, relevance, and experience.

What You’ll Do

• Manage the complete attendee recruitment lifecycle – from strategy to outreach, conversion, and onsite engagement.
• Oversee and maintain data accuracy, segmentation, and audience insights to improve recruitment quality.
• Lead outreach campaigns targeting senior IT and business decision-makers across industries.
• Recruit and manage advisory council members and end-user speakers, ensuring diversity and thought leadership alignment.
• Identify and grow new audience segments and contacts through digital and direct channels.
• Collaborate closely with marketing, content, and operations teams to align messaging, timelines, and engagement goals.
• Track, analyze, and report recruitment metrics to optimize campaign performance and ROI.
• Ensure compliance with data governance and privacy standards in all audience activities.

What You Bring

• Bachelor’s degree in Marketing, Communications, or Business Administration (Master’s preferred).
• 1-3 years of experience in event marketing, audience recruitment, or delegate acquisition.
• Proven ability to execute multi-channel attendee recruitment campaigns (email, telemarketing, digital).
• Hands-on experience with CRM tools (Cvent, Salesforce, HubSpot, Marketo, or similar).
• Excellent stakeholder management and communication skills, especially in managing senior-level speakers and advisory members.
• Strong data orientation and ability to interpret analytics for decision-making.
• Results-driven, organized, and capable of managing multiple projects simultaneously.
• Travel: Up to 40% for event support and onsite execution.
• Work Model: Hybrid.

Why This Role Stands Out

At IDC, your work helps shape how the world understands technology and where it goes next. You collaborate with curious, high-caliber colleagues who value rigor, integrity, and shared success. As the premier global provider of trusted technology intelligence, IDC equips business and technology leaders with the evidence they need to make confident decisions. Our insights inform strategy, investment, and innovation across industries and regions. Recognized by IIAR as Analyst Firm of the Year for five consecutive years, IDC sets the standard for credibility and impact. With more than 1,000 analysts worldwide and a truly global perspective, we combine deep expertise with practical relevance. Here, your ideas matter, your voice is heard, and your contributions provide the insights leaders rely on every day. It is meaningful work, backed by a culture that supports growth, collaboration, and long-term career development with a globally respected brand.

What We Offer

• Individualized Culture: An environment where you can explore new areas outside your specialty and stay engaged with work you enjoy.
• Hybrid Working: Hybrid working with 3 day(s) in office per week required.
• Time-off and holidays: On top of your statutory holiday allowance and public holidays, IDC grants annually review company-wide closures on 19 August (Unplug Day) and 24 December - 1 January inclusive (Global Shutdown) and a volunteering day.
• A position in a highly professional and globally respected market research and advisory firm, where initiative leading to results is rewarded.

Equal Opportunity Employer

IDC is committed to providing equal employment opportunities for all qualified persons. Employment eligibility verification required. We participate in E-Verify.