Marketing Manager

Informa TechTarget; George Town; Hybrid; MYR 78,000 - 123,000; Full time

Benefits offered by this job

Great community

Volunteer days

Career development

Private medical cover

ShareMatch

Job summary

Informa TechTarget is seeking a Marketing Manager for our Consumer segment in a 12-month hybrid role based in Menara Skymind, Penang. You will design and deliver strategic campaigns to drive revenue growth, engage audiences, and generate leads and event attendees.

Collaborating with marketing, sales, events, product, and research, you will develop Omdia’s Consumer marketing plan across Connected Home, Games, Media, PC and Tablets, TV/ProAV, Smartphone, and Wearable Tech.

Qualifications

• Bachelor’s degree in marketing or related field or relevant experience.
• Experience in progressively more complex B2B campaigns, creating and managing digital content/insights campaigns independently.
• Thorough understanding of marketing function, planning, operations, and execution using marketing automation technology.

Responsibilities

• Develop and execute year-round marketing campaigns aligned to business and segment goals.
• Ideate, execute, and manage integrated marketing campaigns across web, digital ads, paid media, email, social media, and partnerships.
• Own development and delivery of free and paid event campaigns.
• Build insight-based campaigns using strong content themes to showcase expertise in the division.
• Produce content to support campaigns (ebooks, webinars, blogs).
• Localize copy, CTAs, and customer journey for marketing campaigns targeting specific segments.
• Ensure branding consistency across materials, imagery, and messaging.
• Interpret campaign results, test, optimize, and report KPIs to improve ROI.
• Manage marketing budget for projects and segments.

Skills

B2B marketing campaigns

Digital marketing

Content marketing

Campaign planning

Measurement & analytics

Stakeholder management

Lead generation

Marketing automation

Education

Bachelor’s degree in marketing or related field

Tools

Eloqua

CMS platforms

Job description

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

About Informa TechTarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first‑party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert‑led, data‑driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.

For more information, visit informatechtarget.com and follow us on LinkedIn

About Omdia by Informa TechTarget

Omdia, part of Informa TechTarget, Inc. (Nasdaq: TTGT), is a leading technology research and advisory group. With deep expertise in technology markets, grounded in insightful conversations with industry leaders and supported by hundreds of thousands of data points, Omdia's strategic market intelligence is our clients' competitive advantage. From R&D to ROI, we identify the most promising opportunities to drive the industry forward.

Our more than 300 analysts and consultants cover more than 200 technology markets across 25 global research locations, delivering deep, actionable insight across sectors like AI, cybersecurity, channel, semiconductors, telecoms, consumer tech, and more. Whether advising on product strategy, market entry, or competitive positioning, Omdia helps tech leaders make decisions that matter.

Job Description

This role is based in our Menara Skymind office.

Role Overview

We are looking for a Marketing Manager to support the marketing efforts of our Consumer segment. This role will be a 12-month contract position on a hybrid basis working from Menara Skymind.

The Marketing Manager will be responsible for devising and delivering strategic campaign activity for Omdia, the Intelligence and Advisory brand of Informa TechTarget. The primary focus of the role will be supporting revenue growth goals by creating compelling content campaigns, engaging audience, as well as driving leads and event attendees.

Collaborating with the wider marketing team, sales, events, product, and research, the Marketing Manager will create and deliver the Consumer marketing plan, which covers Omdia’s Connected Home, Games and Games Tech, Media and Entertainment, PC and Tablets, TV / ProAV, Smartphone, and Wearable Tech services. Instrumental to your success will be identifying personas and growing the local audience database, as well steering the design and delivery of Consumer based event campaigns.

Key Responsibilities

• Develop and execute year‑round marketing campaigns, aligned to the overall business goals and objectives, as well as market‑segment specific goals and objectives.
• Work on the ideation, execution, and management of integrated marketing, communications, and demand generation/lead generation campaigns through web, digital advertising, paid media and media partnerships, email, social media, and other tactics.
• Own the development and delivery of free and paid event campaigns.
• Build insight‑based campaigns which rely on strong content themes to showcase the expertise and knowledge in the division.
• Produce strong content designed to support insight‑based campaigns, e.g., e‑books, webinars, blogs.
• Work on making the Omdia website the central point of all content‑led, insights‑driven lead generation campaigns, owning the development of localized copy, calls to action, and customer journey for marketing campaigns, based on target customer segments, campaign goals, and desired results.
• Ensure consistent use of established branding, core value proposition messaging, imagery, and positioning across internal and external marketing materials, graphics, communications, and more.
• Maintain internal relationships (SEM, SEO, design, vertical teams, web dev teams etc.) and external relationships with relevant vendors and partners.
• Interpret and analyze marketing/advertising campaign results and data; test, monitor, analyze and optimize according to KPIs; develop recommended strategies, timelines, and tactics to further optimize marketing spend and campaign ROI.
• Analyze and report trends over time and use these insights to build more effective campaigns.
• Manage the marketing budget for assigned projects/market segments – planning, monitoring, and reconciliation.

Qualifications

• Bachelor’s degree in marketing or related field or relevant experience
• Experience in progressively more complex B2B campaigns, creating and managing digital content/insights campaigns independently
• Thorough understanding & experience of marketing function, planning, operations, and execution using marketing automation technology (preferably Eloqua), training and optimization
• Experience of working with CMS platforms (but coding knowledge not required), training and optimization
• Thorough understanding & experience of digital (PPC, SEM, SEO, online advertising) and content marketing
• Proven track record of delivering holistic insight‑based marketing campaigns with multiple touchpoints and event marketing campaigns, as well as managing logistical arrangements
• Database development and growth including segmentation / personalization
• An entrepreneurial spirit, goal‑oriented and self‑motivated
• Adapts to changing situations and requirements, manages multiple deadlines and activities simultaneously
• Out of the box thinking, willing to challenge norms and come up with fresh ideas and approaches on reaching audiences and engaging our customers
• Able to build strong business relationships. Well‑developed presentation skills
• Problem solver, balancing stakeholder needs while maintaining brand and business objectives. Identifies roadblocks, determines fixes, and works in a team environment to implement the solutions to get to the end goal

Additional Information

We believe that great things happen when people connect face‑to‑face. That's why we work in‑person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

Our benefits include:

• Great community: a welcoming culture with in‑person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on‑demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: annual leave, birthday leave and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

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