Email Marketing Ops Specialist — Remote & Data-Driven

Content Creators; George Town; On-site; MYR 70,000 - 95,000; Full time

Benefits offered by this job

Private medical cover

Walk the World charity day

Birthday leave

Job summary

Informa TechTarget is seeking an Email Marketing Operations Specialist based in Penang to support and optimize multi-show marketing campaigns. You will manage email execution, QA campaigns, and coordinate send schedules while delivering insights on performance.

The role combines hands-on email marketing with strategic campaign management, requiring precision, data analysis, and cross-team collaboration to drive measurable results.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 3–5 years of B2B marketing experience.
• Hands-on expertise with Marketo and Salesforce.

Responsibilities

• Build, schedule, and deploy marketing emails.
• QA email campaigns and ensure accuracy before deployment.
• Maintain email calendars and coordinate send schedules.
• Deliver regular reporting on email performance and engagement.
• Lead data-driven experiments and A/B testing to improve campaigns.
• Track milestones and deliverables for marketing projects.

Skills

Project management

Communication

Collaboration

Attention to detail

Education

Bachelor's degree in Marketing/Business

Tools

Marketo

Salesforce

Job description

Informa TechTarget is seeking an Email Marketing Operations Specialist based in Penang to support and optimize multi-show marketing campaigns. You will manage email execution, QA campaigns, and coordinate send schedules while delivering insights on performance.

The role combines hands-on email marketing with strategic campaign management, requiring precision, data analysis, and cross-team collaboration to drive measurable results.