Elite Academy (Life Planner Recruitment & Performance), Manager

AIA Malaysia; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

AIA Malaysia seeks a strategic recruiter and marketing lead to drive the funnel strategy for the AIA Elite Academy, building a sustainable pipeline of quality recruits and managing performance initiatives to enhance Elite participants. You will coordinate with Marketing, IT, Data Analytics, and Compliance to ensure timely leads, compliant content, and proactive engagement across channels.

You will oversee selection criteria, training facilitation, and cross-functional collaboration to optimize

Qualifications

• Bachelor’s Degree from a reputable University in any discipline.
• Minimum 5 years of relevant experience in agency development and growth, sales, and marketing, preferably within the insurance industry.
• Proven experience in Agency Distribution and Agency Recruitment, including onboarding and development of Life Planners.
• Strong understanding of agency growth strategies supported by data, insights, and structured programs.
• Excellent data analytics, reporting, and problem-solving abilities, with the capacity to translate insights into business solutions.
• High proficiency in Microsoft Word, Excel, and PowerPoint, including presentation development and slide preparation.
• Confident and effective public speaker, comfortable with presentations, training facilitation, and group engagement.
• Demonstrated ability to facilitate training programs and capability-building initiatives.
• Strong interpersonal and people skills; engaging, interactive, and confident in stakeholder interactions.
• Ability to work independently while collaborating with cross-functional teams such as Marketing, IT, Data Analytics, and Compliance.
• Experience in Digital initiatives, Business Intelligence, Digital Marketing, or content creation will be an added advantage.
• Possesses own transportation and is willing to travel interstate as required.

Responsibilities

• Drive the funnel strategy to build a sustainable pipeline and align with recruitment targets.
• Strengthen go-to-market strategy of the Sales team (Elite PIC).
• Organizing and facilitating regular engagement and communication sessions.
• Coordinate with internal stakeholders to provide necessary support.
• Monitor and review the progress and effectiveness of Elite Recruiters.
• Enhance brand visibility through strategic digital marketing efforts.
• Collaborate with Marketing to ensure brand compliance across content.
• Oversee and manage consistent always-on content across social media platforms.
• Monitor social media interactions and redirect inquiries to the appropriate PIC.
• Track and ensure timely distribution of social media leads.
• Co-develop testimonial content and coordinate video shoots with marketing agencies.
• Oversee and manage the coding process for recruits.
• Design and enforce selection criteria to ensure quality intake.
• Analyze pipeline data to evaluate conversion ratios and identify areas for improvement; collaborate with Sales to implement action plans.
• Respond to system changes by managing change communication to all stakeholders.
• Perform additional duties as assigned by Head of Department to support operational needs.
• Drive strategic initiatives to monitor and enhance performance, training, and development of Elite Academy participants.
• Align with cross-functional teams to optimize overall productivity of the Elite channel.
• Ensure accuracy of training and supervision reports to facilitate timely bonus payouts.
• Consolidate and manage nationwide appeals to prevent delays in bonus or commission disbursements.
• Track and manage the Leaders Watchlist, working with Sales to improve Elite retention.
• Monitor SBSG quality by coordinating 8-step Reporting Process during Parents Day.
• Provide strategic advisory support to refine go-to-market strategies.
• Generate ad-hoc reports to support interventions for underperforming agencies.
• Ensure timely and accurate communication to Elites and Recruiters across platforms.

Skills

Data analytics

Public speaking

Training facilitation

Interpersonal skills

Cross-functional collaboration

Digital initiatives

Business intelligence

Content creation

Agency distribution

Agency recruitment

Independent work

Travel interstate

Education

Bachelor’s Degree

Tools

Microsoft Word

Microsoft Excel

PowerPoint

Job description

Drive the funnel strategy for AIA Elite Academy to build a sustainable pipeline of quality recruits, while executing performance management initiatives to support and enhance the performance of Quality Recruits through the AIA Elite Academy Program, in alignment with the Company’s strategic pillars and business objectives.

What You Will Do:

• Develop and implement a comprehensive funnel strategy to build a sustainable pipeline, ensuring alignment with recruitment targets.


• Strengthen the go-to-market strategy of the Sales team (Elite PIC).


• Organizing and facilitating regular engagement and communication sessions.


• Coordinating with internal stakeholders to provide necessary support.


• Monitoring and reviewing the progress and effectiveness of Elite Recruiters.


• Enhance brand visibility through strategic digital marketing efforts:


• Collaborate with the Marketing team to ensure brand compliance across all content.


• Oversee and manage consistent “always-on” content across social media platforms.


• Monitor social media interactions to address negative comments and redirect inquiries to the appropriate PIC.


• Track and ensure timely distribution of social media leads.


• Co-develop testimonial content and coordinate video shoots with marketing agencies.


• Oversee and manage the coding process for recruits.


• Design and enforce selection criteria to ensure quality intake.


• Analyze pipeline data to evaluate conversion ratios and identify areas for improvement; collaborate with the Sales team to implement action plans.


• Respond to system changes by managing change communication to all impacted stakeholders.


• Perform additional duties as assigned by the Head of Department to support operational needs.

Performance Management

• Drive key strategic initiatives to monitor and enhance the performance, training, and development of Elite Academy participants.


• Align with cross-functional teams to optimize overall productivity of the Elite channel.


• Ensure accuracy of training and supervision reports to facilitate timely bonus payouts.


• Consolidate and manage nationwide appeals to prevent delays in bonus or commission disbursements.


• Track and manage the Leaders Watchlist, working closely with the Sales team to improve Elite retention.


• Monitor the quality of SBSG by coordinating with the Sales team to ensure proper execution of the 8-step Reporting Process during Parents Day.


• Provide strategic advisory support to the Sales team in refining their go-to-market strategies.


• Generate ad-hoc reports to support targeted interventions for underperforming agencies.


• Ensure timely and accurate communication to Elites and Recruiters across appropriate platforms (e.g., welcome emails, onboarding, events).


• Continuously monitor and improve processes for more effective tracking and reporting.


• Manage change communication in response to system updates, ensuring smooth transitions for all stakeholders.

What You Will Need:

• Bachelor’s Degree from a reputable University in any discipline.


• Minimum 5 years of relevant experience in agency development and growth, sales, and marketing, preferably within the insurance industry.


• Proven experience in Agency Distribution and Agency Recruitment, including onboarding and development of Life Planners.


• Strong understanding of agency growth strategies supported by data, insights, and structured programs.


• Excellent data analytics, reporting, and problem-solving abilities, with the capacity to translate insights into business solutions.


• High proficiency in Microsoft Word, Excel, and PowerPoint, including presentation development and slide preparation.


• Confident and effective public speaker, comfortable with presentations, training facilitation, and group engagement.


• Demonstrated ability to facilitate training programs and capability-building initiatives.


• Strong interpersonal and people skills; engaging, interactive, and confident in stakeholder interactions.


• Ability to work independently while collaborating effectively with cross-functional teams such as Marketing, IT, Data Analytics, and Compliance.


• Experience in Digital initiatives, Business Intelligence, Digital Marketing, or content creation will be an added advantage.


• Possesses own transportation and is willing to travel interstate as required.