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A Media Bytes Sdn Bhd in Kuala Lumpur is seeking a performance-driven marketing specialist to plan and execute monthly and mega campaigns across Shopee, Lazada and TikTok, optimizing ads for ROAS and CPA, and driving store growth. The role involves coordinating timelines, assets, budgets, and platform submissions to maximise results.
You will analyze performance, produce weekly reports, and collaborate with design, ops, and customer service to improve listings, pricing, and promotions.
Plan and execute monthly and mega campaigns (e.g. 11.11, PayDay, Brand Day, etc)
Coordinate campaign timelines, assets, and platform submissions
Optimize ads based on ROAS, CPA, conversion rate, and sales performance
Optimise keywords, creatives, and budget allocation
Analyse store performance (traffic, conversion, AOV)
Identify growth opportunities and underperforming SKUs
Propose improvements to listings, pricing, and promotions
Prepare weekly & monthly performance reports
Analyze campaign results and provide actionable insights
Track competitor activities and market trends
Take ownership of assigned platforms and KPIs with minimal supervision
Proactively identify issues and resolve them quickly
Collaborate with design, ops, and customer service teams