eCommerce & Digital Marketing Executive

Ha Li Fa Manufacturing Sdn Bhd; Iskandar Puteri; Hybrid; MYR 42,000 - 68,000; Full time

Job summary

Ha Li Fa Manufacturing Sdn Bhd is seeking an eCommerce & Digital Marketing Executive to drive growth across Shopee, LazMall, TikTok Shop, and RedMart. The role covers listings, stock, campaigns, and influencer coordination from a remote/hybrid base in Malaysia.

You will manage live streams support and collaborate with Sales, Planning, and Warehouse teams to ensure stock availability and effective campaigns, with a focus on Singapore and regional markets.

Qualifications

• Diploma or Bachelor’s Degree in Marketing, Business, e-Commerce, or a related field.
• Strong written and spoken command in English and Mandarin is highly advantageous.
• Comfortable working from 1:00 PM to 10:30 PM (Mon - Fri)

Responsibilities

• Manage day-to-day operations across Shopee, LazMall/Lazada, TikTok Shop, and RedMart (including SAP order processing).
• Maintain product listings, stock levels, hero images, and product descriptions.
• Set up platform vouchers, flash deals, and mega campaign participation.
• Identify and reach out to content creators/influencers, arrange PR boxes/samples, and brief creators prior to livestreams.
• Monitor market trends and campaign performance to optimize conversions.

Education

Diploma or Bachelor’s Degree in Marketing, Business, e-Commerce, or a related field

Tools

Shopee

LazMall/Lazada

TikTok Shop

RedMart

SAP

Job description

eCommerce & Digital Marketing Executive (Remote / Hybrid)

HA LI FA MANUFACTURING SDN BHD

Job Type: Full-Time (Mon - Fri: 1:00 PM - 10:30 PM)

About Us

At Ha Li Fa, we are proud to be one of the largest fish ball and FMCG manufacturers based in Singapore and Malaysia (famous for our BoBo brand). Committed to quality and taste assurance, our products are household favourites locally and exported globally to the USA, Canada, UK, Saudi Arabia, China, and more.

We are expanding our digital footprint and looking for a motivated eCommerce & Digital Marketing Executive to drive growth across our digital channels!

Job Highlights

Flexible Work Model: Remote / Hybrid working arrangement.

Leave in Lieu: Earn 1 day of leave for every 8 hours of voluntary weekend livestream duty. - Note: Weekend livestream duty is shared through a voluntary team rotation. Every eight hours worked earns one day of leave in lieu, added to your leave balance.

Regional Market Exposure: Direct involvement in managing the Singapore and regional FMCG eCommerce market.

Job Responsibilities

eCommerce Platform Management:

Manage day-to-day operations across Shopee, LazMall/Lazada, TikTok Shop, and RedMart (including SAP order processing).

Maintain product listings, stock levels, hero images, and product descriptions.

Set up platform vouchers, flash deals, and mega campaign participation.

Influencer, Creator & Livestream Management:

Identify and reach out to content creators/influencers, arrange PR boxes/samples, and brief creators prior to livestreams.

Activate livestream flash sales, track deliverables, and standby during livestreams to support creators/customer inquiries.

Campaign & Content Creation:

Assist in planning and executing eCommerce promotions and communication strategies balancing both sales growth and profitability.

Coordinate with Sales, Planning, and Warehouse teams to ensure seamless campaign execution and stock availability.

Market Research & Analytics:

Monitor market trends, competitor activities, and platform sales data to provide actionable marketing insights.

Continuously review store performance, identify growth opportunities, and optimize conversion rates.

Job Requirements

Education: Diploma or Bachelor’s Degree in Marketing, Business, e-Commerce, or a related field.

Language Proficiency: Strong written and spoken command in English and Mandarin is highly advantageous (to effectively support and communicate with the Singapore market and creators).

Work Schedule: Must be comfortable working from 1:00 PM to 10:30 PM (Monday - Friday) to support evening livestream operations.

Attributes: Self-driven, highly disciplined when working from home, proactive problem solver, and a strong team player.

Mobility: Willingness to travel when necessary.