E-Commerce TikTok Team Lead/Specialist

Jie Business - OPPO Authorized Exclusive Distributor Malaysia; Petaling Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

Jie Business - OPPO Authorized Exclusive Distributor Malaysia is seeking a commercially driven E-Commerce TikTok Lead/Specialist to manage and grow our TikTok Shop business across operations, campaigns, sales performance and affiliate/creator management.

You will oversee day-to-day TikTok Shop operations, track GMV and traffic, optimise product listings and plan campaigns, while collaborating with Marketing, GTM and logistics partners to accelerate growth.

Qualifications

• Strong knowledge of TikTok Shop operations, campaigns and performance metrics.
• Experience in affiliate/creator management and social commerce.
• Ability to translate data into actionable recommendations.
• Excellent communication and stakeholder management in a fast-paced environment.

Responsibilities

• Manage the day-to-day operations and overall commercial performance of TikTok Shop.
• Track key performance indicators including GMV, traffic, conversion, product performance and campaign results.
• Manage product listings, assortment, merchandising and promotional strategies to maximise sales and visibility.
• Plan, execute and evaluate TikTok Shop campaigns, product launches and platform initiatives.
• Analyse market trends, competitor activities, pricing and platform developments to support commercial decisions.

Skills

TikTok Shop management

Digital marketing analytics

Campaign optimization

Cross-functional collaboration

Multilingual: English, Bahasa Malaysia

Education

Diploma or Bachelor's Degree in E-Commerce/ Marketing/ Business/ Digital Marketing

Tools

TikTok Ads Manager

GMV tracking

Job description

Job Level: Senior Executive/Supervisor

Job Summary:

We are looking for a commercially driven E-Commerce TikTok Lead/Specialist to manage and grow our TikTok Shop business across operations, campaigns, sales performance and affiliate/creator management.

Job Descriptions:

TikTok Shop & Commercial Operations

• Manage the day-to-day operations and overall commercial performance of TikTok Shop.
• Track key performance indicators including GMV, traffic, conversion, product performance and campaign results, and identify opportunities to drive growth.
• Manage product listings, assortment, merchandising and promotional strategies to maximise sales and product visibility.
• Plan, execute and evaluate TikTok Shop campaigns, product launches and platform initiatives.
• Analyse market trends, competitor activities, pricing and platform developments to support commercial decisions and continuous improvement.

Affiliate & Creator Management

• Manage and grow the TikTok Affiliate and creator programme, including creator recruitment, engagement and relationship management.
• Develop and maintain relationships with creators and affiliates to support product launches, campaigns and ongoing sales growth.
• Monitor creator and affiliate performance, identify high-potential partners and develop initiatives to improve engagement, productivity and sales contribution.

Operations & Cross-functional Collaboration

• Work closely with TikTok platform KAMs and partners to maximise campaign opportunities, platform exposure and available resources.
• Coordinate with Marketing, GTM, Warehouse, Customer Service and other E-Commerce teams to ensure smooth campaign and operational execution, while staying updated on TikTok Shop policies, features and trends.

Job Requirements:

• Must possess at least Diploma or Bachelor's Degree in E-Commerce, Marketing, Business, Digital Marketing or a related field.
• At least 3 years of relevant e-commerce experience preferred; candidates with 2 years of strong hands-on experience may also be considered.
• Hands-on experience managing TikTok Shop or other marketplace/social commerce platforms.
• Experience in TikTok Affiliate, creator/influencer management or social commerce is an advantage.
• Strong understanding of e-commerce metrics including GMV, traffic, conversion and campaign performance.
• Strong analytical and commercial mindset with the ability to translate data into actionable recommendations.
• Proactive, resourceful and able to manage multiple priorities independently in a fast-paced environment.
• Strong communication and relationship management skills with good command of English, Bahasa Malaysia and Mandarin. (Mandarin is requireed to liaise with Mandarin speaking stakeholders)