E-commerce Specialist (MYSG)

Decathlon. The limited; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

Decathlon Malaysia & Singapore is seeking an E-commerce Specialist (MYSG) to grow our online category across Malaysia and Singapore, focusing on our websites and mobile apps, and to optimize the end-to-end customer journey for maximum visibility and sales growth.

You will own the digital sales strategy, work with design and UX teams to improve layout and navigation, and use data-driven insights to boost engagement and performance across both markets.

Responsibilities

• Own end-to-end online performance for Malaysia & Singapore sites/apps.
• Implement digital commercial strategies to hit sales and margin targets.
• Analyze regional trends and customer behavior to inform strategy.
• Collaborate with design/UX to optimize layouts and navigation.
• Monitor and improve conversion rates and online journey.
• Manage product segmentation and tagging for campaigns.

Job description

Based in Malaysia, the E-commerce Specialist (MYSG) is responsible for driving the growth and performance of an assigned product category across both the Malaysia and Singapore markets, specifically focusing on our websites and mobile apps. By deeply understanding the regional online shopper, this role will own, execute, and optimize the end-to-end customer journey and user experience to maximize category visibility, increase engagement, and aggressively drive sales growth across both countries.

Key Responsibilities

Core Mission: As an E-commerce Specialist, you will fully own the day-to-day execution and "A to Z" business performance for your allocated sports categories across the Decathlon Malaysia & Singapore websites and mobile apps. Your mission is to hands-on implement commercial strategies and build an outstanding user experience, analyzing traffic and behavior data to aggressively drive sales growth.

Digital Sales & Strategy

• Execute planned, data-driven commercial initiatives on the websites and mobile apps to achieve sales and margin targets for assigned categories.

• Analyze regional market trends and customer behavior to develop and implement digital category strategies aligned with country-level commercial goals for Malaysia and Singapore.

• Conduct regular performance reviews and leverage web analytics to plan, propose and actively implement changes for continuous growth.

Product Discovery & Shopping Experience (Core Focus)

• Own and continuously improve the hands-on on-platform customer experience (CX), ensuring seamless navigation, strong visual merchandising, and intuitive discovery for your categories.

• Collaborate with design and UX teams to build, configure, and optimize layouts across the homepage, category pages, landing pages, search result pages, and product pages based on user data.

• Continuously monitor, test, and improve conversion rates and the overall online customer journey.

• Define, update, and manage product segmentation and tags for marketing, merchandising, and sales initiatives based on seasonality and product attributes.

Content & SEO

• Produce and upload content strategies that offer complete, accessible sports solutions to enhance product discoverability and customer onboarding.

• Manually optimize digital pages for SEO (meta-tags, keywords, copy updates) to improve organic visibility and traffic acquisition.

Availability & Operations

• Drive and execute seasonal product availability planning across Decathlon's websites and mobile apps, ensuring timely online launches by coordinating closely with operations and supply chain teams.