E-Commerce Executive / Senior Executive (Live Commerce & KOL Marketing)

Private Advertiser; Shah Alam; On-site; MYR 55,000 - 78,000; Full time

Job summary

Esthetics International Group Berhad is seeking an E-Commerce Executive / Senior Executive to support live commerce, KOL and affiliate marketing across our beauty brands in Malaysia. You will coordinate campaigns, briefs, and schedules with agencies and creators to drive sales and brand visibility.

Join a dynamic team to optimise livestream performance, track KPIs, and stay ahead of trends in the Malaysian beauty market while building strong partner relationships.

Qualifications

• Bachelor’s degree or diploma in marketing/e-commerce/communications or related field.
• 1–3 years in e-commerce/digital marketing or influencer marketing.
• Experience liaising with external agencies and coordinating deliverables is preferred.
• Strong communication and project management skills across multiple partners.
• Familiarity with TikTok Live, Shopee Live, KOL/KOC campaigns or TikTok Affiliate is a plus.

Responsibilities

• Coordinate live commerce campaigns with agencies for TikTok Live and Shopee Live sessions.
• Communicate campaign objectives, product highlights, and brand requirements to partners.
• Manage influencer/KOL outreach and content submissions, timelines, and deliverables.
• Track performance: reach, engagement, and sales contribution from campaigns.
• Support affiliate marketing initiatives and partner collaborations.
• Prepare performance reports and stay updated on trends in Malaysian beauty market.

Skills

Digital marketing

Campaign coordination

Relationship management

Education

Diploma or degree in Marketing or related field

Tools

TikTok Live

Shopee Live

Affiliate platforms

Job description

E-Commerce Executive / Senior Executive (Live Commerce & KOL Marketing)

At Esthetics International Group Berhad (EIG), we are looking for a proactive and organized E-Commerce Executive / Senior Executive to support our live commerce, KOL and affiliate marketing initiatives across our beauty brands.

If you enjoy coordinating with agencies, building relationships with content creators and driving campaign performance, this is an exciting opportunity to grow your career in digital commerce and beauty marketing.

What You'll Do

Live Commerce & Agency Coordination

Liaise with external agencies to plan and coordinate TikTok Live and Shopee Live sessions, including schedules, campaign timelines and deliverables.

Communicate campaign objectives, product highlights, promotional details and brand requirements to agency partners.

Coordinate with internal teams and external agencies to ensure livestream campaigns run smoothly and align with business objectives.

Follow up on campaign execution, deliverables and performance reports, ensuring timely communication and resolution of issues.

Monitor livestream sales, engagement and campaign performance, and work with agency partners to identify opportunities for improvement.

KOL & Influencer Marketing

Identify, approach and coordinate with KOLs, KOCs and content creators for influencer marketing campaigns.

Prepare campaign briefs covering objectives, product information, content direction and deliverables.

Manage content submissions, posting schedules and campaign timelines to ensure alignment with brand guidelines.

Track campaign results, including reach, engagement and sales contribution.

TikTok Affiliate Marketing

Support TikTok Affiliate initiatives by identifying suitable creators and coordinating affiliate collaborations.

Maintain communication with affiliate partners and relevant agencies to support campaign participation and performance.

Monitor affiliate sales, campaign results and return on investment, identifying opportunities to improve performance.

Campaign Planning & Performance Reporting

Support the planning and execution of social commerce campaigns, product launches and key promotional periods.

Track campaign KPIs, including livestream sales, engagement, affiliate performance and return on investment.

Prepare performance reports and recommend improvements for future campaigns.

Stay updated on TikTok, livestream, influencer and social commerce trends, particularly within the Malaysian beauty market.

What We’re Looking For

Diploma or degree in Marketing, E-Commerce, Communications, Business or a related field.

At least 1-3 years of experience in e-commerce marketing, digital marketing, influencer marketing, live commerce or a related field.

Experience liaising with external agencies and coordinating campaign deliverables is highly preferred.

Strong communication, coordination and follow-up skills, with the ability to manage multiple external partners.

Familiarity with TikTok Live, Shopee Live, KOL/KOC campaigns or TikTok Affiliate is an advantage.

Comfortable reviewing campaign performance and interpreting sales and engagement metrics.

Organized, proactive, detail-oriented and able to manage multiple campaigns and deadlines.

An interest in beauty, skincare and social commerce is an advantage.

Why Join EIG?

Work with established beauty and skincare brands.

Gain exposure to livestream commerce, influencer marketing and affiliate partnerships.

Collaborate with agencies and cross-functional teams on exciting digital campaigns.

Develop your expertise in the fast-growing social commerce landscape.

What can I earn as an eCommerce Executive

What can I earn as an eCommerce Executive