E-commerce and Digital Marketing Executive Malaysia (Based in Puchong)

Himalaya Wellness Indonesia; Puchong; On-site; MYR 60,000 - 90,000; Full time

Job summary

Himalaya Wellness Indonesia seeks a marketing professional to scale e-commerce on Shopee, Lazada and TikTok. You will manage ads, coordinate with agencies, and drive AI-powered content creation to boost traffic and sales.

You will develop content scripts, hooks and variations, publish a consistent TikTok calendar, and collaborate with affiliates. A one-year contract is offered, with focus on growth and performance across marketplaces.

Qualifications

• Minimum 3 years in e-commerce, digital or performance marketing.
• Hands-on ads experience across Shopee, Lazada and TikTok.
• Practical AI tools for image/video generation with demonstrable work.
• Understanding of TikTok formats, storytelling and conversion.
• Experience publishing content and coordinating with affiliates/creators.
• Ability to interpret campaign data and turn findings into actions.
• Willing to commit to a one-year contract.

Responsibilities

• Manage and optimise marketplace advertising budgets and campaigns.
• Coordinate with agencies and internal teams on calendars and promotions.
• Create AI-driven content, scripts, hooks and variations.
• Plan, publish and test TikTok content with a calendar.
• Identify affiliates/creators and manage samples and briefs.
• Prepare weekly performance reports and insights.
• Drive content productivity and advertising efficiency.

Skills

E-commerce marketing

Digital marketing

Performance marketing

TikTok advertising

AI content tools

Affiliate coordination

Data interpretation

Organization & deadlines

Tools

AI image/video tools

Marketplace seller centres

Job description

Role purpose

Support e-commerce growth across Shopee, Lazada and TikTok through hands-on advertising management, AI-assisted content creation and affiliate coordination. The primary focus is to scale TikTok content output while improving traffic, conversion and sales performance.

Key responsibilities

Marketplace advertising

• Set up, manage and optimise advertising across Shopee, Lazada and TikTok using seller centres and relevant advertising platforms.
• Manage campaign budgets, product selection, targeting and creative testing within approved plans.
• Monitor spend, sales, return on ad spend (ROAS), click-through rates and conversion rates; recommend and implement improvements.
• Coordinate with agency partners and internal teams on campaign calendars, promotions and execution.

AI powered content creation

• Use AI image and video generation tools to produce product visuals, short-form videos and advertising creatives.
• Turn product benefits and campaign briefs into scripts, hooks, captions and content variations.
• Edit and refine AI-generated output into polished, platform-ready content.
• Preserve accurate product packaging, labels and brand identity, and use approved product claims.
• Develop reusable prompts and templates to improve production speed and consistency.

TikTok content and publishing

• Plan and maintain a content calendar aligned with product launches, promotions and sales priorities.
• Create, edit, schedule and publish TikTok content consistently.
• Test different hooks, formats and calls to action to improve audience engagement and sales conversion.
• Review content performance and apply learnings to future production.

Affiliate coordination

• Identify and communicate with relevant TikTok affiliates and creators.
• Coordinate product samples, content briefs, posting schedules and follow-ups.
• Ensure affiliate content uses accurate product information and approved messaging.
• Track affiliate content output and sales contribution, and build relationships with effective creators.

Performance reporting

• Prepare weekly updates on advertising results, content output and affiliate performance.
• Identify successful creatives and opportunities to scale them.
• Recommend practical actions to improve content productivity and advertising efficiency.

Required Qualifications And Experience

• Minimum 3 years of relevant experience in e-commerce, digital marketing or performance marketing.
• Hands-on experience managing advertising across Shopee, Lazada and TikTok, including seller centres and relevant advertising tools.
• Practical experience using AI tools for both image and video generation, with the ability to demonstrate completed work.
• Understanding of TikTok content formats, product storytelling and conversion-focused creative.
• Experience publishing content and communicating with affiliates or creators.
• Ability to interpret campaign data and turn findings into clear actions.
• Strong organisation, attention to detail and ability to manage multiple deadlines.
• Willing to follow a one-year contract first.

Preferred Experience

• Experience in skincare, personal care, wellness or supplements.
• Ability to write and adapt content in English and Bahasa Malaysia.
• Experience working with external agencies and marketplace campaign calendars.

Success measures

Targets Will Be Agreed Upon Joining, Covering

• Consistent delivery of approved TikTok content against the agreed calendar.
• Faster creative production and more structured testing using existing AI tools.
• Advertising performance against agreed sales and efficiency targets.
• Affiliate activation, content delivery and sales contribution.
• Accurate reporting and timely campaign execution.
• Candidates should provide examples of marketplace advertising campaigns they have managed and a portfolio of AI-generated images or videos, explaining their contribution and results where available.