Driver Operations Associate (Fleet Onboarding | 6-month contract)

Lalamove; Batu Pahat; On-site; MYR 39,000 - 67,000; Full time

Job summary

Lalamove is seeking an enthusiastic Driver Community & Fleet Acquisition Associate to strengthen its local driver presence in Malaysia. This field-focused role involves meeting drivers, identifying supply partnerships, and expanding the driver network across Batu Pahat and surrounding areas.

You will act as the company eyes and ears in the market, building relationships with fleet owners, operators, workshops, dealers and associations, while providing feedback to improve onboarding and driver

Qualifications

• Diploma or higher in any field is preferred but not mandatory.
• Experience in field sales, business development, driver acquisition, or partner recruitment is advantageous.
• Familiarity with local driver, automotive, transport or logistics communities would be beneficial but is not required.
• Willingness to perform frequent fieldwork and attend relevant community or automotive events when required.
• Basic proficiency in tracking leads and using standard digital communication and productivity tools.

Responsibilities

• Scout, engage and onboard fleet owners, transport operators, car rental companies and other businesses with access to potential drivers and vehicles.
• Identify and build relationships with key referrers, industry influencers, driver-community leaders and relevant trade or automotive associations.
• Prospect and develop new driver acquisition channels, including automotive workshops, driving schools, vehicle dealers, rental operators and online or offline driver communities.
• Promote Lalamove’s Driver-Refer-Driver programme to external drivers and potential referrers, clearly explaining its benefits, mechanics and eligibility requirements.
• Develop and manage referrer and affiliate activities that generate consistent, high-quality driver leads and registrations.
• Regularly engage drivers on the ground to understand their experience, concerns and operational challenges, and provide structured feedback and market insights to the internal team.
• Monitor competitor activities, driver incentives and market developments to help ensure that Lalamove’s driver-acquisition initiatives remain relevant and competitive.
• Build relationships with car clubs, automotive communities and event organisers to identify suitable events, gatherings and sponsorship or partnership opportunities.
• Support the planning and execution of field activations, automotive events and community-engagement initiatives to increase Lalamove’s visibility within the driver community.
• Respond to driver and partner enquiries and work with internal teams to resolve onboarding issues or other points of friction.
• Maintain accurate records of prospects, engagements, leads, onboarding progress and field feedback, and provide regular updates on outcomes and opportunities.

Skills

Field sales

Business development

Driver acquisition

Community engagement

Interpersonal skills

Fieldwork

Lead tracking

Driving licence

Education

Diploma or higher

Tools

CRM basics

Job description

Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning fast and convenient way to book delivery and moving services whether they are at their home, at work or on the go. People talk about O2O, we live it!

Currently, Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving millions of orders everyday. With 1600+ employees spread across SEA and LATAM, our 10-year old company has reached unicorn status in 2018, is well funded by prominent VCs and has kept growing at tremendous speed since.

Our strength lies in our internal values, namely Passion in serving local communities, empowering SMEs and our driver partners, Execution and Grit because that is how we differentiate ourselves by never giving up and striving for excellence, and Humility - awareness in ourselves to learn from others and never stop improving.

At Lalamove, we strongly believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world’s delivery needs. Our vision is to bring communities closer and make city life easier by allowing fast and convenient circulation of goods. We realize this vision with a ‘glocal’ approach, building a robust operations team to adapt our product to local networks of businesses and delivery contractors. At the same time, we have ambition to build an international brand by establishing an even more global presence.

We are looking for an enthusiastic and resourceful Driver Community & Fleet Acquisition Associate to strengthen Lalamove’s presence within the local driver and automotive ecosystem.

This is a field focused role for someone who enjoys meeting people, exploring new opportunities and building relationships on the ground. You will act as the company’s eyes and ears in the market, identifying potential driver supply partners, gathering feedback from drivers and uncovering new channels through which we can grow our driver community.

You do not need to be an automotive or logistics expert from day one. However, you should be commercially aware, willing to learn and able to communicate confidently with people at different levels, from individual drivers-operators to fleet owners, association representatives and business decision-makers.

Key Responsibilities

• Scout, engage and onboard fleet owners, transport operators, car rental companies and other businesses with access to potential drivers and vehicles.
• Identify and build relationships with key referrers, industry influencers, driver-community leaders and relevant trade or automotive associations.
• Prospect and develop new driver acquisition channels, including automotive workshops, driving schools, vehicle dealers, rental operators and online or offline driver communities.
• Promote Lalamove’s Driver-Refer-Driver programme to external drivers and potential referrers, clearly explaining its benefits, mechanics and eligibility requirements.
• Develop and manage referrer and affiliate activities that generate consistent, high-quality driver leads and registrations.
• Regularly engage drivers on the ground to understand their experience, concerns and operational challenges, and provide structured feedback and market insights to the internal team.
• Monitor competitor activities, driver incentives and market developments to help ensure that Lalamove’s driver-acquisition initiatives remain relevant and competitive.
• Build relationships with car clubs, automotive communities and event organisers to identify suitable events, gatherings and sponsorship or partnership opportunities.
• Support the planning and execution of field activations, automotive events and community-engagement initiatives to increase Lalamove’s visibility within the driver community.
• Respond to driver and partner enquiries and work with internal teams to resolve onboarding issues or other points of friction.
• Maintain accurate records of prospects, engagements, leads, onboarding progress and field feedback, and provide regular updates on outcomes and opportunities.

Key Attributes

• An outgoing and open-minded individual who can build rapport and influence people from different age groups, nationalities, professions and backgrounds.
• Strong interpersonal and communication skills, with the confidence to engage both individual drivers and business owners or senior decision-makers.
• A hands-on, street-smart and resourceful approach, with a willingness to spend time in the field identifying and pursuing opportunities.
• A strong sense of curiosity and awareness, with the ability to listen to drivers, recognise market opportunities and translate ground-level observations into useful insights.
• A go-getter attitude with the initiative to propose practical ideas and solutions based on operational and market needs.
• Strong prioritisation and organisational skills, with the ability to manage multiple leads, relationships and activities without compromising quality.
• An autonomous and adaptable attitude suited to a fast-changing working environment.
• The discipline to follow company processes and SOPs while providing accurate, complete and appropriate information to drivers and external partners.
• A results-oriented mindset, with ownership of leads from initial engagement through onboarding and activation.

Qualifications

• Diploma or higher in any field is preferred but not mandatory.
• Previous experience in field sales, business development, driver acquisition, community engagement, fleet management or partner recruitment would be an advantage.
• Familiarity with the local driver, automotive, transport or logistics community would be beneficial but is not required.
• Comfortable with frequent fieldwork and attending relevant community or automotive events when required.
• Basic proficiency in tracking leads, preparing updates and using standard digital communication and productivity tools.
• A valid driving licence and access to personal transportation would be an advantage.