Domestic Marketing Manager

Universal Music; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Universal Music Group in Kuala Lumpur seeks a Domestic Marketing Manager to lead domestic campaigns, coordinate artist releases, and drive marketing initiatives across digital and physical channels. The role requires strong communication and budget management skills and a deep passion for music.

You will collaborate with cross-functional teams, partners, and artists to ensure timely, impactful campaigns and effective brand positioning in the Malaysian market.

Qualifications

• Excellent communication and numeric skills are essential.
• Experience in music label/media/agency is ideal.
• Strong tech skills with Microsoft Office and design tools.

Responsibilities

• Lead domestic marketing campaigns and projects aligned with market targets.
• Plan, organize and execute artist/product marketing campaigns and ensure long-term positioning objectives.
• Design high impact marketing timelines for product releases and artist campaigns.
• Manage marketing budgets and ensure alignment with each project’s P&L.
• Oversee the domestic release schedule and ensure timely delivery of assets across digital, physical & video supply chains.
• Communicate effectively with artists, managers, partners, media and the music community.
• Social media management across multiple artists, paid/organic.
• Collaborate with digital marketing team for bespoke campaigns and CRM activation.
• Project manage new release campaigns for a variety of repertoire.
• Research project performance and effectiveness, distribute updates to stakeholders.

Skills

Excellent communication

Numeric skills

Team player

Adaptability

Multitasker

Attention to detail

Media knowledge

Tools

Microsoft Excel

Microsoft Outlook

Microsoft Word

PowerPoint/Canva

Job description

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

The core values that comprise Universal Music Group are Authenticity, Boldness, Creativity, Connection, Drive and Insight. These values are the essence of our people which makes UMG the most renowned company in the music industry.

UMG is in search of a Domestic Marketing Manager to be based in Kuala Lumpur.

Role Summary

Reporting to the Head of Domestic Marketing, this role is to manage all aspects of releases from Universal Music Malaysia and sub labels. The label manager serves as a lead strategist and communication link between artists, artist partners, label partners, distributors and internal departments; executing marketing strategies, roadmaps and initiatives for domestic projects.

About this role

• Lead domestic marketing campaigns/projects that align with consumption and positioning targets in the market
• Plan, organize and execute artist/product marketing campaigns and ensure long-term positioning objectives consistently align with the overarching objectives set forth by the repertoire owner
• Design high impact marketing timelines for product releases and artist marketing campaigns
• Manage marketing budgets and ensure alignment with each project’s P&L
• Oversee the domestic release schedule process and ensure that all aspects of it are properly managed and scheduled in a timely manner
• Ensure timely delivery of release assets from external partners, and internal delivery into digital, physical & video supply chains, such that marketing timelines are met
• Effectively communicate and manage relationships with artists, managers, partners, media and the music community
• Social media management across multiple artists, paid/ organic
• Work with digital marketing team to deliver bespoke marketing campaigns/ CRM activation
• Project manage new release campaigns for a wide variety of repertoire
• Research and understand the performance of a project and its effectiveness
• Compile releases, promo & marketing updates and distribute as necessary to stakeholders
• Work with brand partnerships / new business team to seek and secure new business opportunities
• Has a great passion for music and knowledge of music across genres
• Previous experience in music label/media/ agency is ideal
• Excellent communication and numeric skills
• A multi-tasker with a high attention to detail
• Understanding of traditional and digital media
• Good tech skills – must be proficient in Microsoft Excel, Outlook, Word & Powerpoint/Canva
• A good team player with a collaborative spirit
• Demonstrates adaptability and the ability to establish and maintain effective relationships.

Desirable Traits

• Has a great passion for music and knowledge of music across genres
• Previous experience in music label/media/ agency is ideal
• Excellent communication and numeric skills
• A multi-tasker with a high attention to detail
• Understanding of traditional and digital media
• Good tech skills – must be proficient in Microsoft Excel, Outlook, Word & Powerpoint/Canva
• A good team player with a collaborative spirit
• Positive, enthusiastic, can-do attitude
• Demonstrates adaptability and the ability to establish and maintain effective relationships.

About us:

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries.

Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.

UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world.