Domestic Marketing Manager

Universal Music Group; Selangor; On-site; MYR 40,000 - 60,000; Full time

Job summary

Universal Music Group in Selangor, Malaysia is looking for a label manager to lead the domestic marketing efforts. This role involves strategizing marketing initiatives, overseeing project budgets, and ensuring effective communication with artists and partners.

The ideal candidate will have a passion for music, excellent communication skills, and a strong understanding of both traditional and digital media. Familiarity with Microsoft Office tools is essential for this position.

Qualifications

• Previous experience in a music label, media, or agency ideal.
• Excellent communication and numeric skills required.
• Understanding of traditional and digital media necessary.

Responsibilities

• Manage domestic marketing campaigns/projects.
• Plan and execute artist/product marketing campaigns.
• Design marketing timelines for product releases.
• Oversee marketing budgets and domestic release schedules.
• Communicate with artists and manage relationships.
• Manage social media for multiple artists.

Skills

Passion for music

Communication skills

Attention to detail

Tech proficiency

Tools

Microsoft Excel

Microsoft Outlook

Microsoft Word

Microsoft PowerPoint

Canva

Job description

Role Summary

Reporting to the Head of Domestic Marketing, this role is to manage all aspects of releases from Universal Music Malaysia and sub labels. The label manager serves as a lead strategist and communication link between artists, artist partners, label partners, distributors and internal departments; executing marketing strategies, roadmaps and initiatives for domestic projects.

Responsibilities

• Lead domestic marketing campaigns/projects that align with consumption and positioning targets in the market.
• Plan, organize and execute artist/product marketing campaigns and ensure long-term positioning objectives consistently align with the overarching objectives set forth by the repertoire owner.
• Design high-impact marketing timelines for product releases and artist marketing campaigns.
• Manage marketing budgets and ensure alignment with each project’s P&L.
• Oversee the domestic release schedule process and ensure that all aspects of it are properly managed and scheduled in a timely manner.
• Ensure timely delivery of release assets from external partners, and internal delivery into digital, physical & video supply chains, such that marketing timelines are met.
• Effectively communicate and manage relationships with artists, managers, partners, media and the music community.
• Social media management across multiple artists, paid/ organic.
• Work with digital marketing team to deliver bespoke marketing campaigns/ CRM activation.
• Project manage new release campaigns for a wide variety of repertoire.
• Research and understand the performance of a project and its effectiveness.
• Compile releases, promo & marketing updates and distribute as necessary to stakeholders.
• Work with brand partnerships / new business team to seek and secure new business opportunities.

Desired Traits

• Great passion for music and knowledge of music across genres.
• Previous experience in music label/media/ agency is ideal.
• Excellent communication and numeric skills.
• A multi-tasker with a high attention to detail.
• Understanding of traditional and digital media.
• Good tech skills – must be proficient in Microsoft Excel, Outlook, Word & Powerpoint/Canva.
• A good team player with a collaborative spirit.
• Positive, enthusiastic, can‑do attitude.
• Demonstrates adaptability and the ability to establish and maintain effective relationships.