Director, Key Account

Prudential Services Asia; Kuala Lumpur; On-site; MYR 250,000 - 450,000; Full time

Job summary

Prudential plc is seeking a Senior Key Account Director in Malaysia to drive end-to-end performance of bancassurance partnerships with a focus on High Net Worth clients and digital-led transformation of distribution models.

You will own P&L, shape joint business plans, and lead cross-functional teams to deliver growth while ensuring governance, risk management and regulatory compliance.

Qualifications

• Bachelor’s degree or higher in a relevant field; MBA preferred.
• 12–15 years in bancassurance, insurance or financial services.
• Proven track record leading key partnerships and revenue growth.
• Solid understanding of HNW/affluent segments and bancassurance models.
• Experience with digital transformation or digital sales initiatives.

Responsibilities

• Own full P&L accountability for strategic bancassurance partners.
• Translate business plans into execution roadmaps with governance.
• Lead development of HNW bancassurance strategies and servicing models.
• Drive digital transformation across partnerships, platforms and data.
• Manage senior partner relationships and coordinate internal stakeholders.
• Drive sales productivity, compliance and risk management.

Skills

Executive-level stakeholder management

Partner management

Business acumen

Strategic execution

Digital mindset

Education

Bachelor's degree in Business, Finance or related field

MBA is a plus

Job description

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Job Summary

The Key Account Director is responsible for the end-to-end performance, sustainability and strategic development of key bancassurance partnerships, with a specific focus on High Net Worth (HNW) customer segments and digital-led transformation of bancassurance distribution models. The role drives profitable growth, P&L ownership, partner relationship management and innovation, ensuring Prudential remains a preferred strategic partner while evolving traditional bancassurance into digitally enabled, customer centric and scalable models.

Principal Duties & Responsibilities

1. Strategic Account & P&L Management Own full P&L accountability for assigned strategic bancassurance partners, ensuring long‑term financial viability and profitability of partnership. Translate joint business plans into clear execution roadmaps, with strong governance over targets, productivity, cost and risk. Ensure alignment between partner strategy and Prudential’s enterprise, growth and sustainability objectives.
2. High Net Worth (HNW) Segment Leadership Lead the development and execution of HNW bancassurance strategies, including product propositions, customer journeys and servicing models. Partner closely with bank counterparts to deepen penetration within affluent and HNW segments, improving share of wallet and customer lifetime value. Ensure HNW propositions are supported by appropriate advisory capability, product design and service infrastructure.
3. Digital Transformation & Innovation Drive the digital transformation agenda across bancassurance partnerships, including: Digital sales platforms and tools Data‑driven customer insights and analytics Simplified, straight‑through and scalable sales and servicing processes Identify and incubate new digital‑enabled distribution models, specialist propositions and ecosystem partnerships. Work with internal and external stakeholders to pilot, scale and embed future‑ready bancassurance capabilities.
4. Partner & Stakeholder Management Serve as the primary senior interface with bank partners, nurturing trusted relationships and resolving complex commercial or operational matters. Influence and align multiple internal stakeholders (Products, Operations, Technology, Risk, Compliance) to deliver partner commitments. Proactively manage expectations, elevate risks early and ensure timely resolution of issues.
5. Sales Performance & Governance Drive sales productivity, quality and compliance across bancassurance channels, including Balanced Scorecard and regulatory requirements. Oversee execution of product, marketing and channel strategies tailored to partner segmentation and customer profiles. Ensure robust risk management, controls and regulatory compliance, balancing growth with Prudential’s governance standards.
6. People & Capability Leadership Lead and coach senior sales and account management teams across multiple partnerships. Build future‑ready capabilities in digital selling, HNW advisory and partnership management. Foster a performance‑driven, collaborative and accountable culture.

Key Competencies

• Strong business acumen and strategic thinking
• Executive‑level stakeholder and partner management
• Ability to translate strategy into disciplined execution
• Digital mindset with customer‑centric orientation
• High integrity, sound judgment and resilience in a complex environment

Job Specification

• Bachelor’s degree in Business, Finance or related field (MBA is a plus)
• 12-15 years’ experience in bancassurance, insurance or financial services
• Strong experience managing key partnerships and driving revenue/P&L
• Good understanding of HNW / affluent segment and bancassurance models
• Exposure to digital transformation or digital sales initiatives
• Strong stakeholder management and ability to work across functions
• Solid knowledge of risk, compliance and governance requirements
• Proven leadership experience in managing and developing teams
• Strong communication, strategic thinking and problem‑solving skills

Prudential is an equal opportunity employer.

We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part‑time / fixed‑term work, or any other status protected by applicable law.

We encourage the same standards from our recruitment and third‑party suppliers taking into account the context of grade, job and location.

We also allow for reasonable adjustments to support people with individual physical or mental health requirements.

We are Prudential. For every life, we are partners. For every future, we are protectors.

Prudential plc provides life and health insurance and asset management to 17 million customers across 20 markets in Asia and Africa.

We are headquartered in Hong Kong and have dual primary listings on the Stock Exchange of Hong Kong and the London Stock Exchange.

We are focused on four strategic regions: Greater China, ASEAN, India and Africa.

Our customers are served by around 55,000 agents and more than 200 bank partners.

Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America or with the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.

Find out more at www.prudentialplc.com Follow us on LinkedIn