Digital Transformation Lead - eCommerce & Platform Growth

Coway (Malaysia) Sdn Bhd; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Benefits offered by this job

Medical

Miscellaneous allowance

Dental

Sports (e.g. Gym)

Vision

Outpatient Medical Card

Yearly Performance Bonus

Job summary

Coway (Malaysia) Sdn Bhd is seeking a seasoned Digital Transformation lead to drive the development, optimization and daily operational excellence of our core sales platforms—the Digital Sales App and our eCommerce channel. You will lead end-to-end transformation projects, coordinate with IT, Product, Design and Marketing to ensure initiatives align with business goals and revenue growth.

Strong leadership, data analysis and stakeholder management are essential to deliver impactful proposals to

Qualifications

• Bachelor's degree in Information Technology, Business Administration, Project Management, or related fields.
• Minimum 5 years of experience in project management, digital transformation, eCommerce operations, or business strategy.
• Excellent understanding of digital sales platforms, eCommerce systems, and end-to-end business operations.
• Strong knowledge of Agile/Scrum or traditional project management frameworks.
• Proven track record of managing digital platforms (apps/web platforms) and coordinating with IT engineering teams.
• Strong proficiency in data analysis, root-cause troubleshooting, and management reporting.
• Excellent leadership, stakeholder management, and interpersonal skills.
• Strong organizational and planning skills.
• Excellent written and verbal communication skills in English.
• Exceptional proposal preparation skills for presenting strategic technology and business solutions to senior management.

Responsibilities

• Lead and manage end-to-end digital transformation projects for the Digital Sales App and eCommerce platform, ensuring deliverables are on time, within budget, and aligned with overall sales strategy
• Collaborate closely with the IT Department to evaluate system performance, propose technical and workflow enhancements, and lead vendor meetings for development and system integrations
• Work directly with Product, Design, and Marketing teams to ensure all digital platform content, product catalogues, and sales campaigns are current, engaging, and accurate
• Plan, configure, and monitor the execution and availability of sales promotions, schemes, and digital incentives across all online sales platforms
• Oversee user support operations, serving as an escalation point for complex platform glitches, end-user issues, and technical bugs, coordinating with IT for rapid resolution
• Perform deep data analysis on platform performance, sales user behavior, and system issues to prepare strategic management reports and business proposals
• Act as the primary liaison between internal departments (IT, Marketing, Product) and third-party technology vendors/service providers

Skills

Digital transformation

Project management

Agile/Scrum

Data analysis

Stakeholder management

Education

Bachelor's degree

Tools

Analytics tools

CRM platforms

Job description

Coway (Malaysia) Sdn Bhd is seeking a seasoned Digital Transformation lead to drive the development, optimization and daily operational excellence of our core sales platforms—the Digital Sales App and our eCommerce channel. You will lead end-to-end transformation projects, coordinate with IT, Product, Design and Marketing to ensure initiatives align with business goals and revenue growth.

Strong leadership, data analysis and stakeholder management are essential to deliver impactful proposals to