Digital Specialist

OMD APAC; Petaling Jaya; On-site; MYR 44,640 - 66,960; Full time

Job summary

A leading media agency is seeking a Performance Specialist in Petaling Jaya, Malaysia. You will manage and optimize campaigns across various digital platforms, ensuring effective performance tracking and reporting. Key responsibilities include analyzing metrics, communicating with stakeholders, and conducting quality checks on campaigns. The ideal candidate has strong digital planning experience, attention to detail, and the ability to handle multiple tasks efficiently.

Qualifications

• Digital planning and activation experience is preferred.
• In-depth understanding of search, social, and programmatic advertising.
• Strong attention to detail and accuracy in work.

Responsibilities

• Analyze and optimize campaign performance metrics.
• Communicate project developments and results with stakeholders.
• Monitor analytics dashboards and reporting tools.
• Conduct quality-checks on campaign setups and reporting.

Skills

Digital planning and activation experience

Understanding of search, social and programmatic

Attention to detail

Ability to multitask and manage multiple stakeholders

Job description

The role sits within one of OMD’s most valuable account teams servicing one of the most iconic global brands. The team is highly passionate in providing creative & innovative solutions to the client, while having flawless operations delivery. As a Performance Specialist, you will handle all biddable media platforms for a set of client portfolio. You will be responsible for ensuring end to end campaign management and implementation.

The role requires you:

• Analyse, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
• Communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals.
• Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available.
• Stay ahead of the competition by constant analysing, keeping up with changing digital landscape and tech updates
• Conduct quality-check on the campaigns in perspective of set up, optimization and reporting
• Ensure that all billing/invoices are as per set timeline and are accurate

Preferred Skills or Attributes:

• Digital planning and activation experience
• Has in-depth understanding and experience of search, social and programmatic
• Attention to detail is a must; accuracy in work is the top KPI
• Able to multitask and manage expectations of multiple stakeholders