Digital Performance Specialist

BRIGHTEN BUSINESS CONSULTING SDN. BHD.; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

BRIGHTEN BUSINESS CONSULTING SDN. BHD. is seeking a Digital Performance Specialist in Kuala Lumpur to focus on programmatic media buying and digital advertising campaign management.

The role requires 1–2 years hands-on experience in programmatic trading and familiarity with platforms like DV360 and DV360 integrations. The candidate will work on campaign setup, optimization, and reporting, collaborating with client teams to meet KPIs and business objectives, while ensuring best practices and

Qualifications

• Bachelor’s degree in Marketing, Communications, or related disciplines.
• 1–2 years of hands-on experience in programmatic media buying, ad operations, or a similar trading role.
• Proven experience managing and optimizing programmatic campaigns to achieve performance targets.
• Strong analytical and problem-solving skills with a solid understanding of the programmatic advertising ecosystem, ad technology, and data analysis.
• Proactive, detail-oriented, curious, and self-driven.

Responsibilities

• Programmatic Campaign Management: Independently set up, launch, and manage programmatic campaigns on platforms such as Display & Video 360 (DV360).
• Monitor campaign performance and continuously optimize campaigns to achieve KPIs and client objectives.
• Analyze campaign data to derive actionable insights and provide strategic recommendations for ongoing media buys.
• Implement audience targeting strategies, bidding optimization, and creative rotation strategies.
• Troubleshoot campaign setup, ad serving, and tracking issues.

Skills

Programmatic buying

Campaign optimization

Client communication

Analytical skills

Education

Bachelor’s Degree in Marketing, Communications, or related disciplines

Tools

DV360

CM360

GA

GTM

Job description

Our client is a leadingGoogle Marketing Platform (GMP) ad technology provider in Asia, specializing in digital maturity consulting, outsourced operations, and training & enablement services. Headquartered in Hong Kong and Sydney, the company supports direct marketers and agencies across the Asia Pacific region.

About the Role

We are looking for a driven and experienced Digital Performance Specialist to join the team, with a focus on programmatic media buying and digital advertising campaign management.

This role is ideal for digital advertising professionals with at least1–2 years of hands-on experience in programmatic media buying, ad operations, or similar trading roles, who are eager to work with cutting-edge digital advertising technology, particularly platforms such as Display & Video 360 (DV360).
Key Responsibilities

Programmatic Campaign Management

Independently set up, launch, and manage programmatic campaigns on platforms such as Display & Video 360 (DV360)

Monitor campaign performance and continuously optimize campaigns to achieve KPIs and client objectives

Analyze campaign data to derive actionable insights and provide strategic recommendations for ongoing media buys

Implement audience targeting strategies, bidding optimization, and creative rotation strategies

Troubleshoot campaign setup, ad serving, and tracking issues

Client Communication & Reporting

Collaborate with Customer Success and client-facing teams to understand campaign objectives and develop effective media strategies

Prepare and present performance reports, highlighting trends, insights, and recommendations

Participate in client meetings and act as a subject matter expert on programmatic advertising

Operational Excellence & Collaboration

Maintain accurate campaign records and documentation

Ensure adherence to established workflows and quality standards

Collaborate closely with internal teams to ensure seamless campaign execution and reporting

Develop and maintain best practices, product documentation, and knowledge resources

Project Contribution

Participate in ad-hoc projects and internal initiatives that contribute to business growth and innovation

Requirements

Bachelor’s Degree in Marketing, Communications, or related disciplines

1–2 years of hands-on experience in programmatic media buying, ad operations, or a similar trading role

Proven experience managing and optimizing programmatic campaigns to achieve performance targets

Strong analytical and problem-solving skills with a solid understanding of the programmatic advertising ecosystem, ad technology, and data analysis.

Proactive, detail-oriented, curious, and self-driven

Ability to multitask and prioritize effectively in a fast-paced environment

Excellent communication and presentation skills

Mandarin and English proficiency required; Cantonese is an advantage.

Technical Skills

Hands-on experience withDisplay & Video 360 (DV360) or other DSPs, such as The Trade Desk, is preferred

In-depth understanding of ad server platforms such as Campaign Manager 360 (CM360)

Experience with Google Analytics (GA) and Google Tag Manager (GTM)